Business Buzz

Now more than ever, your business or brand’s reputation is linked to your bottom line. How can you protect it? With a comprehensive crisis communicati...

As the market becomes more competitive and as companies and brands look for ways to differentiate themselves, event marketing is a great way to engage...

As a small business owner or an entrepreneur sometimes, you may find Marketing, especially digital Marketing to be quite overwhelming. Juggling the da...

Mental health was very much a buzzword before the pandemic but the need for wellness has amplified over the past two years. Wellness is much more than...

In last week’s column, I emphasized why Public Relations (PR), is not a press release and highlighted how you can make Reputation Management and Plann...

As a Marketing and Public Relations professional, I am thrilled to see more individuals pursuing careers in Marketing and more businesses seeing the i...

2021 is ending but whilst you are in the heat of the Christmas festivities, have you given any thought to plans for 2022? Have you started creating yo...

WE ARE quickly approaching the end of 2021 so there is no better time than now to start planning for 2022; in fact, you should have already started! S...

One minute you’re busy decorating and the next thing you know it’s two weeks before Christmas! For many businesses, Christmas marketing accounts for a...

The countdown to Christmas is on! It’s one of the biggest selling opportunities of the year, but it can also be a challenge due to the sheer volume of...

In today’s Marketing landscape, one thing is for sure- content is king! However, whilst much of your marketing may be rooted in words and images, it’s...

Christmas music creeping into the radio airwaves, decorations, and early Christmas shopping … it’s that time again! Christmas is well on its way, and ...

This week is Global Entrepreneurship Week - a week designed to connect people with the tools and resources they need to engage in entrepreneurial acti...

Truer words have not been spoken than when investor and philanthropist, Warren Buffet, said that it takes 20 years to build a reputation and five minu...

Be it a start-up, small or medium sized or large-scale business, generating publicity is a step in the right direction. Too often when budgets are tig...

This week, I continue to focus on how your travel or tourism brand can make use of new opportunities presented by airlines such as Virgin Atlantic, wh...

This week, we witnessed the historic moment of Virgin Atlantic landing at the Argyle International Airport for the very first time! Undoubtedly, these...

When the more than five-hour outage of Facebook, WhatsApp and Instagram took place, lives were not only disrupted but businesses were cut off from cus...

How effective has being on social media been for brand? Think about it, on a scale of one to five, with one being the least effective and five being v...

“It’s like déjà vu all over again”. Capital city, Kingstown has been rather quiet, no doubt due to the rising COVID cases. Inevitably, as the cases in...

Balancing traditional marketing with digital marketing can be difficult at times. With people spending more time online, many brands and businesses ar...

This week I am switching the focus away from external Marketing to internal Marketing. Very often when we talk about branding, we forget one of the mo...

I know the headline probably had you doing a double take! Black Friday? Yes, there’s no time like the present! Timing is everything when it comes to y...

There are 18 Fridays until Christmas Day! Can you believe it?! The festive season can make or break your revenue goals which can affect your profit go...

When you think about communications, you may think of it mostly in the context of a commercial business, however, you may have missed that communicati...

Recently, I encountered two small business owners who shared, that at times they feel stuck when it comes to their online posts and so they often just...

What’s the biggest issue facing your brand right now? Did you say money? What if I told you that’s not the case? You’re probably asking yourself how w...

We all know too well how the pandemic has affected the economy. It is predicted though, that as we return to normalcy, people will go into a frenzy of...

Regardless of how successful the fight against COVID-19 is, regional and international travel will be affected for some time. With this in mind, domes...

Fortunately, the travel and tourism industry is entering the stage of recovery; however, the rate of recovery will vary, depending on where in the wor...

Imagine being able to make people buy things or support your cause, by just posting on social media! That’s exactly what an influencer does! The big i...

Gradually, there is a shift from the mass marketing approach towards that of targeted marketing and relationship building so as to adapt to, and attra...

You booked radio ads, you have a banner advert on one of the online news sites, you advertised on social media and people are visiting your business; ...

Preparing for media training is just as important as selecting the right people for said training. Below are a few tips to bear in mind as you prepare...

With lean marketing and communications budgets being the order of the day, your business/organisation may hesitate to spend time and money on media tr...

Word of mouth will always be valuable to your business, however, in today’s digital world, it’s not enough. The pandemic has accelerated inevitable ch...

In our fast-paced world where so many brands and activities are competing for consumers’ attention, creating a strong brand image means everything. Ju...

At this stage in SVG’s disaster response, actions and thoughts are directed towards recovery efforts. Naturally, consideration has to be given to how ...

When a natural disaster strikes such as the case of the eruption of La Soufriere volcano, the need for direct, timely and accurate information skyrock...

Entertainers continue to feel the effects of not being able to perform at LIVE events; however, does this mean all is lost? Absolutely not! This is an...

The COVID-19 pandemic has taught us the importance of acting swiftly when a crisis strikes. In SVG, we’re also concerned about the La Soufriere volcan...

Now more than ever, resources and budgets are limited; however, you still need to generate exposure for your brand so as to not only create steady rev...

The COVID-19 pandemic has taught us the importance of acting swiftly when a crisis strikes. In SVG, we’re also concerned about the La Soufriere volcan...

Clearly the internet is a powerful marketing tool but it also has the potential to either hurt or help your brand. It’s not within your brand’s best i...

This week, I take a look at a few scenarios and the appropriate content type based on each scenario. When developing your online content, see which of...

Overwhelmingly, some of the questions being asked by businesses at this time include: should I be posting on social media now? Does it make sense to p...

Just over a week to go before we celebrate 39 years of Independence and with independence comes the Everything Vincy Expo show. Congrats to InvestSVG ...

Carnival has come and gone and many of you would have aligned your promotions with the season. So what’s next? After Carnival, it’s all about summer, ...

Marketing is never a one size fits all but there are some marketing materials which every business must have. Check the list to see which ones you are...

You may think that a sales pitch is only relevant for a product or service but as an individual, you should also have a sales pitch because you are a ...

By Candice Sealey It is said that the average small business loses half its customers within three years, this is according to serial entrepreneur, sp...

I firmly believe that knowledge is power especially when you know how to use that knowledge. I am always actively seeking to improve my knowledge and ...

Believe it or not, colours elicit emotional reactions when they are seen and there is no question that selecting the right colours for your brand is a...

Let’s say you have just launched a new business/a product/service, or maybe you are celebrating a milestone, or embarking on an upgrade and as a res...

by Candice Sealey Social Media can be a powerful marketing platform. I won’t recommend it to be your only platform, but it is very powerful. However...

One of the most important things that was instilled in me during my early university years was that professional growth is an investment you never sto...

You may have the preconceived notion that only big corporations need public relations (PR). however, when it comes to branding, marketing and promotin...

by Candice Sealey You may think that a sales pitch is only relevant for a product or service, but as an individual, you should also have a sales pitch...

Two weeks into 2018 and you are making big plans. Oftentimes, when one hears New Year’s resolutions, one thinks of ‘eating healthier,’ among oth...

Two weeks into 2018 and you are making big plans. Oftentimes, when one hears New Year’s resolutions, one thinks of ‘eating healthier,’ among oth...

by Candice Sealey Tis the season for sharing, not only with family, but also with clients, vendors and employees. Giving gifts to clients, business as...

One of the first things I learnt is that the best marketing doesn’t feel like marketing. Subtle acts at times go a long way, like the small act of s...

Tis the season for sales and promotions. We are being surrounded by multiple Christmas advertising messages. So how do you stand out? Check out these ...

This week, 170 countries around the world celebrate Global Entrepreneurship Week; the purpose of this special week is to celebrate entrepreneurs and i...

I remember my first conversation with my public relations manager concerning media interviews. Being a public relations executive at a global, award w...

Effective communication skills are vital to acquiring new customers. Your products and services exist to solve a problem, but if you are unable/unwill...

Quite often, small business owners hear the word brand and suddenly think branding only applies to big businesses. No matter your size, your brand is ...

In this competitive market where consumers, have unlimited choices, including the option to buy online, building a lasting brand is more important tha...

Great! You have decided to start advertising! But not all ads are created equally! There are ads and then there are effective ads! What is the differe...

by Candice Sealey You have decided to use videos as part of the marketing for your business, but where do you start? How can you get the best bang for...

by Candice Sealey You have decided that a trade show or business expo is a great way to advertise your business. You have registered and the day is fi...

by Candice Sealey Expos and trade shows are excellent ways to connect with your existing customers, as well as to gain new ones, but it only works, if...

by Candice Sealey Hosting an event sounds great, but finding and convincing sponsors to give you the MONEY can be a struggle! Everyone wants to know "...