21 January 2022
Why Public Relations is more than a press release Part 2

Why Public Relations is more than a press release Part 2


In last week’s column, I emphasized why Public Relations (PR), is not a press release and highlighted how you can make Reputation Management and Pla...
14 January 2022
Why Public Relations is more than a press release: Part 1

Why Public Relations is more than a press release: Part 1


As a Marketing and Public Relations professional, I am thrilled to see more individuals pursuing careers in Marketing and more businesses seeing the i...
07 January 2022
How and why to embrace negative reviews in 2022

How and why to embrace negative reviews in 2022


As 2021 ended, I couldn’t help but notice the negative feedback received by one of SVG’s newest hospitality brands; further to that, from time to ...
31 December 2021
Marketing tactics to leave behind in 2021!

Marketing tactics to leave behind in 2021!


The business environment is very competitive and highly dynamic. Even with the smallest change, business can be easily affected; this can then impact ...
23 December 2021
Get your business/brand ready for 2022!

Get your business/brand ready for 2022!


2021 is ending but whilst you are in the heat of the Christmas festivities, have you given any thought to plans for 2022? Have you started creating yo...
17 December 2021
Tools to help your social media thrive in 2022!

Tools to help your social media thrive in 2022!


WE ARE quickly approaching the end of 2021 so there is no better time than now to start planning for 2022; in fact, you should have already started! S...
10 December 2021
Last minute ideas to boost your sales this season!

Last minute ideas to boost your sales this season!


One minute you’re busy decorating and the next thing you know it’s two weeks before Christmas! For many businesses, Christmas marketing accoun...
03 December 2021
Ways to improve your customer’s shopping  experience this Christmas

Ways to improve your customer’s shopping experience this Christmas


The countdown to Christmas is on! It’s one of the biggest selling opportunities of the year, but it can also be a challenge due to the sheer volume ...
26 November 2021
You need this in your marketing toolkit!

You need this in your marketing toolkit!


In today’s Marketing landscape, one thing is for sure- content is king! However, whilst much of your marketing may be rooted in words and images, it...
19 November 2021
Making Public Relations work for your brand/business this Christmas

Making Public Relations work for your brand/business this Christmas


Christmas music creeping into the radio airwaves, decorations, and early Christmas shopping … it’s that time again! Christmas is well on its way, ...