It’s the start of a new term/semester and for some of you, this is decision time as it relates to choosing electives or modules of study or maybe you ...

During our early childhood education years, we learnt about the different types of communication such as verbal, non-verbal and written. However, in t...

Once you have been reading this column over a period of time, you should realize that I am a strong advocate of brand story telling. People buy becaus...

It’s no surprise that the ‘creator economy’ is booming! Just a quick browse through social media and one can’t help but notice the many vlogs especial...

As a business owner, manager or marketer, you face many tough decisions as it relates to driving growth and return on investment. The Marketing playgr...

Summer equates to fun and vacations but it also speaks to back to school! This season is one of the most important times of the year for marketing cam...

If you’ve been hiding a rock over the past few months, allow me to introduce you to the future of Marketing where artificial intelligence and human ex...

Do you have an online business? Thinking of pivoting online? If you answered yes then at the top of your list should be productivity tools. This is su...

The importance of top-of-mind awareness (TOMA) is unquestionable. Thanks to top-of-mind awareness, brands such as Nike and Coca Cola are considered to...

As a business owner or the person responsible for Marketing, you would realize that when you have a solid understanding of your ideal buyer, you can m...

Recently, I had the pleasure of being one of the facilitators for the Ministry of Tourism’s Digital Content Creation workshop. This got me thinking! W...

Regardless of the size of your business, you do branding whether you realize it or not. Your brand is everywhere -from the way your building or store ...

Images and videos can grab attention, get people to comment and can make your content more interesting and more relatable. Using the right images and ...

I bet you saw that headline and you wondered ‘cake, what does great tasting cake have to do with Marketing’. I felt compelled to use this headline, th...

Live events can be unpredictable and it’s impossible to plan for everything that can go wrong. However, if you and your team are proactive, managing c...

Logo design is always a hot topic when you’re a start-up or if you have decided to a rebrand or carry out a brand refresh. However, all logos are not ...

Last week I shared a daily social media checklist that could help you save time; however, the monthly and weekly tasks are just as important as the da...

Time is such a precious commodity; being able to save even 30 mins per day or a few hours per week is always a Godsend. I am very pumped this week bec...

In our last edition of Business Buzz, I touched on two of the stages that help to guide your brand/business to customers; namely, awareness and consid...

In a nutshell, Marketing is all about guiding consumers to your business- driving demand for your product or service, with the end goal being to gain ...

As we get ready to head into 2023, it’s an ideal time to think about how you would like to improve yourself as well as future plans for your brand. Tr...

There may be many instances in which a one size fits all approach works, however, Marketing & Public Relations is not one of them. If you are quick to...

Today is Black Friday! Hopefully you have a very successful day with increased profits. However, what’s next? Christmas, right? Before you jump head f...

Can you believe it, Black Friday is here again! Newsflash: Black Friday is not just another day so don’t treat it as such. Black Friday can just be ju...

About two weeks ago, Business Buzz focused on getting you ready for your next trade show. In just under two weeks, a major Independence expo takes pla...

We’re in the last quarter of the year and before you know it, it’s 2023. Christmas is around the corner, but I encourage you to think further ahead. I...

When you think of social media, Facebook, Instagram and YouTube come to mind, but LinkedIn is a great tool for businesses in these times. With the int...

Marketing your brand or business can take many forms; from adverts to sponsorships, social media content, brochures and the list continues. However, n...

As a small business owner or an entrepreneur sometimes, you may find Marketing, especially digital Marketing to be quite overwhelming. Juggling the da...

There’s some technique that goes into getting results from Instagram. As I have emphasized on so many occasions, it’s not just about the ‘likes’. Seri...

Imagine being able to make people buy things or support your cause, by just posting on social media! That’s exactly what an influencer does! The big i...

Everyone’s on social media, right? So, you’re ready to make posts about your brand right? Before you answer, stop… think hard about that question… sho...

Time and time again, when business owners think about marketing, they often compare their business/brand to bigger, well-known brands and unfortunatel...

Finding yourself in the middle of a social media storm is not the easiest thing to deal with. Your social media platforms are on fire and you feel as ...

How much attention do you pay to your Instagram post captions? Sure, you may focus on the images and videos you post but as a brand or business, it’s ...

As a business you may strive to make more money but what is even more important particularly since it affects your ability to consistently attract cus...

In today’s Marketing landscape, one thing is for sure- content is king! However, whilst much of your marketing may be rooted in words and images, it’s...

Carnival has ended but what are your plans for your business/brand for the next two months? If you want to drive sales during the next month or two, y...

This week I am sharing some common marketing mistakes that start-ups make which end up hurting the success of their brand/business in the long run. Le...

Last Monday saw the unveiling of the Miss SVG contestants 2022. It was great to hear that a Public Speaking coach is indeed part of the team and it de...

If you work in Marketing and have your finger on the pulse of what’s happening, you will realize that Marketing trends are continuously changing and e...

“So many platforms, radio stations, online news sites etc… what type of content should I share?” This is a question often asked by business owners and...

This week I am switching the focus away from external Marketing to internal Marketing. Very often when we talk about branding, we forget one of the mo...

No-one likes emergencies, worse yet emergencies at a school. Unfortunately, these emergencies don’t come with advance notice hence the need to plan fo...

IN A COMPETITIVE market, your start-up cannot exist long-term unless customers trust your company. Branding is about building trust for your products ...

For some, it’s a dreaded moment … for others, it’s welcomed but whether or not you look forward to being in front of a camera or being interviewed by ...

Recently, I encountered two small business owners who shared, that at times they feel stuck when it comes to their online posts and so they often just...

We don’t experience the four seasons here in St. Vincent and the Grenadines but it doesn’t mean we can’t do spring cleaning! Spring cleaning means a d...

You’re excited about launching or advertising your event for the Carnival season… you are ready to launch your new product/service/campaign…. You are ...

If you are an event organizer or involved in event coordination/marketing, the relaxed protocols as it relates to gatherings must be music to your ear...

For the past two weeks, this column’s focus has been on mindset; I find it fitting to continue in this direction this week particularly since the focu...

Last week, I focused on how your mindset can affect the success of your brand. This week, the spotlight is on how your customers’ mindset can impact t...

Last week, I focused on how your mindset can affect the success of your brand. This week, the spotlight is on how your customer’s mindset can impact t...

A COMBINATION OF factors including great marketing and customer service, affect the success of your business/organization/ brand. However, one factor ...

If you get stuck from time to time when it comes to creating and planning your Instagram content, you’re not alone! We all go through that from time t...

Social media has indeed been a transformative force in the world of Marketing and Public Relations and as such since the commencement of the pandemic,...

How much attention do you pay to your Instagram post captions? Sure, you may focus on the images and videos you post but as a brand or business, it’s ...

Now more than ever, your business or brand’s reputation is linked to your bottom line. How can you protect it? With a comprehensive crisis communicati...

As the market becomes more competitive and as companies and brands look for ways to differentiate themselves, event marketing is a great way to engage...

As a small business owner or an entrepreneur sometimes, you may find Marketing, especially digital Marketing to be quite overwhelming. Juggling the da...

Mental health was very much a buzzword before the pandemic but the need for wellness has amplified over the past two years. Wellness is much more than...

In last week’s column, I emphasized why Public Relations (PR), is not a press release and highlighted how you can make Reputation Management and Plann...

As a Marketing and Public Relations professional, I am thrilled to see more individuals pursuing careers in Marketing and more businesses seeing the i...

As 2021 ended, I couldn’t help but notice the negative feedback received by one of SVG’s newest hospitality brands; further to that, from time to time...

The business environment is very competitive and highly dynamic. Even with the smallest change, business can be easily affected; this can then impact ...

2021 is ending but whilst you are in the heat of the Christmas festivities, have you given any thought to plans for 2022? Have you started creating yo...

WE ARE quickly approaching the end of 2021 so there is no better time than now to start planning for 2022; in fact, you should have already started! S...

One minute you’re busy decorating and the next thing you know it’s two weeks before Christmas! For many businesses, Christmas marketing accounts for a...

The countdown to Christmas is on! It’s one of the biggest selling opportunities of the year, but it can also be a challenge due to the sheer volume of...

In today’s Marketing landscape, one thing is for sure- content is king! However, whilst much of your marketing may be rooted in words and images, it’s...

Christmas music creeping into the radio airwaves, decorations, and early Christmas shopping … it’s that time again! Christmas is well on its way, and ...

This week is Global Entrepreneurship Week - a week designed to connect people with the tools and resources they need to engage in entrepreneurial acti...

Truer words have not been spoken than when investor and philanthropist, Warren Buffet, said that it takes 20 years to build a reputation and five minu...

Be it a start-up, small or medium sized or large-scale business, generating publicity is a step in the right direction. Too often when budgets are tig...

This week, I continue to focus on how your travel or tourism brand can make use of new opportunities presented by airlines such as Virgin Atlantic, wh...

This week, we witnessed the historic moment of Virgin Atlantic landing at the Argyle International Airport for the very first time! Undoubtedly, these...

When the more than five-hour outage of Facebook, WhatsApp and Instagram took place, lives were not only disrupted but businesses were cut off from cus...

How effective has being on social media been for brand? Think about it, on a scale of one to five, with one being the least effective and five being v...

“It’s like déjà vu all over again”. Capital city, Kingstown has been rather quiet, no doubt due to the rising COVID cases. Inevitably, as the cases in...

Balancing traditional marketing with digital marketing can be difficult at times. With people spending more time online, many brands and businesses ar...

This week I am switching the focus away from external Marketing to internal Marketing. Very often when we talk about branding, we forget one of the mo...

I know the headline probably had you doing a double take! Black Friday? Yes, there’s no time like the present! Timing is everything when it comes to y...

There are 18 Fridays until Christmas Day! Can you believe it?! The festive season can make or break your revenue goals which can affect your profit go...

Have you ever sat down and thought about what you are really selling? This is a question I always urge businesses to think about from the start-up pha...