Business Buzz

Make the most out of your expo/trade show experience

Marketing your brand or business can take many forms; from adverts to sponsorships, social media content, brochures and the list continues. However, n...

September 16, 2022

Business Buzz

Three Marketing ideas your small business should try today!

As a small business owner or an entrepreneur sometimes, you may find Marketing, especially digital Marketing to be quite overwhelming. Juggling the da...

September 9, 2022

Business Buzz

Four tips to help your brand/business get better results on Instagram

There’s some technique that goes into getting results from Instagram. As I have emphasized on so many occasions, it’s not just about the ‘likes’. Seri...

September 2, 2022

Business Buzz

What you need to know about Influencer Marketing

Imagine being able to make people buy things or support your cause, by just posting on social media! That’s exactly what an influencer does! The big i...

August 26, 2022

Business Buzz

Four reasons why you should outsource your social media marketing

Everyone’s on social media, right? So, you’re ready to make posts about your brand right? Before you answer, stop… think hard about that question… sho...

August 19, 2022

Business Buzz

Two things your small business can learn from big business marketing strategies

Time and time again, when business owners think about marketing, they often compare their business/brand to bigger, well-known brands and unfortunatel...

August 12, 2022

Business Buzz

Ways to strengthen your business reputation

As a business you may strive to make more money but what is even more important particularly since it affects your ability to consistently attract cus...

July 22, 2022

Business Buzz

You need this in your marketing toolkit!

In today’s Marketing landscape, one thing is for sure- content is king! However, whilst much of your marketing may be rooted in words and images, it’s...

July 15, 2022

Business Buzz

Easy breezy summer ideas to boost sales!

Carnival has ended but what are your plans for your business/brand for the next two months? If you want to drive sales during the next month or two, y...

July 8, 2022

Business Buzz

Marketing missteps that kill start-ups

This week I am sharing some common marketing mistakes that start-ups make which end up hurting the success of their brand/business in the long run. Le...

July 1, 2022

Business Buzz

Overcome your Public Speaking fears- the PR Consultant speaks!

Last Monday saw the unveiling of the Miss SVG contestants 2022. It was great to hear that a Public Speaking coach is indeed part of the team and it de...

June 24, 2022

Business Buzz

Embrace these two Marketing trends now!

If you work in Marketing and have your finger on the pulse of what’s happening, you will realize that Marketing trends are continuously changing and e...

June 17, 2022

Business Buzz

Maximize your impact by doing this!

“So many platforms, radio stations, online news sites etc… what type of content should I share?” This is a question often asked by business owners and...

June 10, 2022

Business Buzz

You can’t build a brand without your team!

This week I am switching the focus away from external Marketing to internal Marketing. Very often when we talk about branding, we forget one of the mo...

June 3, 2022

Business Buzz

Why your educational institution needs a crisis communication plan: Part 1

No-one likes emergencies, worse yet emergencies at a school. Unfortunately, these emergencies don’t come with advance notice hence the need to plan fo...

May 27, 2022

Business Buzz

Top four ideas to create a brand

IN A COMPETITIVE market, your start-up cannot exist long-term unless customers trust your company. Branding is about building trust for your products ...

May 20, 2022

Business Buzz

Media training tips you can use right now!

For some, it’s a dreaded moment … for others, it’s welcomed but whether or not you look forward to being in front of a camera or being interviewed by ...

May 13, 2022

Business Buzz

The secret sauce that adds some spice to your social media posts!

Recently, I encountered two small business owners who shared, that at times they feel stuck when it comes to their online posts and so they often just...

May 6, 2022

Business Buzz

Make your social media shine bright like a diamond!

We don’t experience the four seasons here in St. Vincent and the Grenadines but it doesn’t mean we can’t do spring cleaning! Spring cleaning means a d...

April 29, 2022

Business Buzz

How clear is your messaging?

You’re excited about launching or advertising your event for the Carnival season… you are ready to launch your new product/service/campaign…. You are ...

April 22, 2022

Business Buzz

Meaningful ways to connect with customers for Vincymas 2022

If you are an event organizer or involved in event coordination/marketing, the relaxed protocols as it relates to gatherings must be music to your ear...

April 14, 2022

Business Buzz

If your customer is thinking it then you should address it!

For the past two weeks, this column’s focus has been on mindset; I find it fitting to continue in this direction this week particularly since the focu...

April 8, 2022

Business Buzz

Your customer’s perception is your reality!

Last week, I focused on how your mindset can affect the success of your brand. This week, the spotlight is on how your customers’ mindset can impact t...

April 1, 2022

Business Buzz

Your customer’s perception is your reality!

Last week, I focused on how your mindset can affect the success of your brand. This week, the spotlight is on how your customer’s mindset can impact t...

March 25, 2022

Business Buzz

How prepared is your brand/business for a crisis?

Now more than ever, your business or brand’s reputation is linked to your bottom line. How can you protect it? With a comprehensive crisis communicati...

February 18, 2022

Business Buzz

Two reasons why your brand should engage in Event Marketing

As the market becomes more competitive and as companies and brands look for ways to differentiate themselves, event marketing is a great way to engage...

February 11, 2022

Business Buzz

Three Marketing ideas your small business should try today!

As a small business owner or an entrepreneur sometimes, you may find Marketing, especially digital Marketing to be quite overwhelming. Juggling the da...

February 4, 2022

Business Buzz

How wellness will impact your brand/business in 2022

Mental health was very much a buzzword before the pandemic but the need for wellness has amplified over the past two years. Wellness is much more than...

January 28, 2022

Business Buzz

Why Public Relations is more than a press release Part 2

In last week’s column, I emphasized why Public Relations (PR), is not a press release and highlighted how you can make Reputation Management and Plann...

January 21, 2022

Business Buzz

Why Public Relations is more than a press release: Part 1

As a Marketing and Public Relations professional, I am thrilled to see more individuals pursuing careers in Marketing and more businesses seeing the i...

January 14, 2022

Business Buzz

How and why to embrace negative reviews in 2022

As 2021 ended, I couldn’t help but notice the negative feedback received by one of SVG’s newest hospitality brands; further to that, from time to time...

January 7, 2022

Business Buzz

Marketing tactics to leave behind in 2021!

The business environment is very competitive and highly dynamic. Even with the smallest change, business can be easily affected; this can then impact ...

December 31, 2021

Business Buzz

Get your business/brand ready for 2022!

2021 is ending but whilst you are in the heat of the Christmas festivities, have you given any thought to plans for 2022? Have you started creating yo...

December 23, 2021

Business Buzz

Tools to help your social media thrive in 2022!

WE ARE quickly approaching the end of 2021 so there is no better time than now to start planning for 2022; in fact, you should have already started! S...

December 17, 2021

Business Buzz

Last minute ideas to boost your sales this season!

One minute you’re busy decorating and the next thing you know it’s two weeks before Christmas! For many businesses, Christmas marketing accounts for a...

December 10, 2021

Business Buzz

Ways to improve your customer’s shopping experience this Christmas

The countdown to Christmas is on! It’s one of the biggest selling opportunities of the year, but it can also be a challenge due to the sheer volume of...

December 3, 2021

Business Buzz

You need this in your marketing toolkit!

In today’s Marketing landscape, one thing is for sure- content is king! However, whilst much of your marketing may be rooted in words and images, it’s...

November 26, 2021

Business Buzz

Making Public Relations work for your brand/business this Christmas

Christmas music creeping into the radio airwaves, decorations, and early Christmas shopping … it’s that time again! Christmas is well on its way, and ...

November 19, 2021

Business Buzz

Marketing missteps that kill start-ups

This week is Global Entrepreneurship Week – a week designed to connect people with the tools and resources they need to engage in entrepreneuria...

November 12, 2021

Business Buzz

Goodwill and why your brand needs it

Truer words have not been spoken than when investor and philanthropist, Warren Buffet, said that it takes 20 years to build a reputation and five minu...

November 5, 2021

Business Buzz

Five low-cost ways to get good publicity for your brand

Be it a start-up, small or medium sized or large-scale business, generating publicity is a step in the right direction. Too often when budgets are tig...

October 29, 2021

Business Buzz

Virgin Atlantic is here, is your brand positioned to take advantage of the opportunities? Part 2

This week, I continue to focus on how your travel or tourism brand can make use of new opportunities presented by airlines such as Virgin Atlantic, wh...

October 22, 2021

Business Buzz

Virgin Atlantic is here! is your brand positioned to take advantage of the opportunities? Part 1

This week, we witnessed the historic moment of Virgin Atlantic landing at the Argyle International Airport for the very first time! Undoubtedly, these...

October 15, 2021

Business Buzz

What can your brand learn from the Facebook, Instagram and WhatsApp outage?

When the more than five-hour outage of Facebook, WhatsApp and Instagram took place, lives were not only disrupted but businesses were cut off from cus...

October 8, 2021

Business Buzz

Five mistakes commonly made on social media

How effective has being on social media been for brand? Think about it, on a scale of one to five, with one being the least effective and five being v...

October 1, 2021

Business Buzz

What rising COVID numbers means for your brand/ business/organisation?

“It’s like déjà vu all over again”. Capital city, Kingstown has been rather quiet, no doubt due to the rising COVID cases. Inevitably, as the cases in...

September 24, 2021

Business Buzz

You are wasting your digital marketing budget if you are not doing these two things!

Balancing traditional marketing with digital marketing can be difficult at times. With people spending more time online, many brands and businesses ar...

September 17, 2021

Business Buzz

You can’t build a brand without your team!

This week I am switching the focus away from external Marketing to internal Marketing. Very often when we talk about branding, we forget one of the mo...

September 10, 2021

Business Buzz

Five ways to prep for Black Friday

I know the headline probably had you doing a double take! Black Friday? Yes, there’s no time like the present! Timing is everything when it comes to y...

September 3, 2021

Business Buzz

Christmas Campaign strategies that deliver results

There are 18 Fridays until Christmas Day! Can you believe it?! The festive season can make or break your revenue goals which can affect your profit go...

August 27, 2021

Business Buzz

What are you selling?

Have you ever sat down and thought about what you are really selling? This is a question I always urge businesses to think about from the start-up pha...

August 20, 2021

Business Buzz

Everyone is not your target market!

There may be many instances in which a one size fits all approach works, however, Marketing & Public Relations is not one of them. If you are quic...

August 13, 2021

Business Buzz

You don’t have to spend a fortune to make a lasting impression!

Have you ever been captivated by a movie from beginning to end? That’s the same effect you want your brand to have! How do you make that happen? By de...

August 6, 2021

Business Buzz

Let’s get digital!

The one thing the pandemic should have taught us is that it’s impossible to return to the way things were; this is true in more ways than one especial...

July 30, 2021

Business Buzz

Something you may have missed…

When you think about communications, you may think of it mostly in the context of a commercial business, however, you may have missed that communicati...

July 23, 2021

Business Buzz

The secret sauce that adds some spice to your social media posts!

Recently, I encountered two small business owners who shared, that at times they feel stuck when it comes to their online posts and so they often just...

July 16, 2021

Business Buzz

How are you building recognition for your brand?

What’s the biggest issue facing your brand right now? Did you say money? What if I told you that’s not the case? You’re probably asking yourself how w...

July 9, 2021

Business Buzz

Three ways to reconnect with customers Post COVID

We all know too well how the pandemic has affected the economy. It is predicted though, that as we return to normalcy, people will go into a frenzy of...

July 2, 2021

Business Buzz

How to get your hospitality business back in the game! Pt: 2

Regardless of how successful the fight against COVID-19 is, regional and international travel will be affected for some time. With this in mind, domes...

June 25, 2021

Business Buzz

How to get your hospitality business back in the game! Pt:1

Fortunately, the travel and tourism industry is entering the stage of recovery; however, the rate of recovery will vary, depending on where in the wor...

June 18, 2021

Business Buzz

What you need to know about Influencer Marketing

Imagine being able to make people buy things or support your cause, by just posting on social media! That’s exactly what an influencer does! The big i...

June 11, 2021

Business Buzz

Getting customers in, is half the battle… What’s next? Part 2

Gradually, there is a shift from the mass marketing approach towards that of targeted marketing and relationship building so as to adapt to, and attra...

June 4, 2021

Business Buzz

Getting customers into the business is half the battle… What’s next? Pt: 1

You booked radio ads, you have a banner advert on one of the online news sites, you advertised on social media and people are visiting your business; ...

May 28, 2021

Business Buzz

The power of media training for your business – part II

Preparing for media training is just as important as selecting the right people for said training. Below are a few tips to bear in mind as you prepare...

May 21, 2021

Business Buzz

The power of media training – part 1

With lean marketing and communications budgets being the order of the day, your business/organisation may hesitate to spend time and money on media tr...

May 14, 2021

Business Buzz

Five reasons why your business needs an online store

Word of mouth will always be valuable to your business, however, in today’s digital world, it’s not enough. The pandemic has accelerated inevitable ch...

May 7, 2021

Business Buzz

How your business can build a strong brand using PR and Marketing

In our fast-paced world where so many brands and activities are competing for consumers’ attention, creating a strong brand image means everything. Ju...

April 30, 2021

Business Buzz

Disaster strikes! How communications can help tourism recover

At this stage in SVG’s disaster response, actions and thoughts are directed towards recovery efforts. Naturally, consideration has to be given to how ...

April 23, 2021

Business Buzz

Public Relations 101 in the midst of a natural disaster

When a natural disaster strikes such as the case of the eruption of La Soufriere volcano, the need for direct, timely and accurate information skyrock...

April 16, 2021

Business Buzz

Music PR 101 for entertainers and musicians

Entertainers continue to feel the effects of not being able to perform at LIVE events; however, does this mean all is lost? Absolutely not! This is an...

April 9, 2021

Business Buzz

How your brand can level up when disaster strikes!

The COVID-19 pandemic has taught us the importance of acting swiftly when a crisis strikes. In SVG, we’re also concerned about the La Soufriere volcan...

April 9, 2021

Business Buzz

Why your brand can’t afford to ignore Public Relations

Now more than ever, resources and budgets are limited; however, you still need to generate exposure for your brand so as to not only create steady rev...

April 1, 2021

Business Buzz

How your brand can level up when disaster strikes!

The COVID-19 pandemic has taught us the importance of acting swiftly when a crisis strikes. In SVG, we’re also concerned about the La Soufriere volcan...

March 26, 2021

Business Buzz

Three ways to manage your brand’s online reputation on social media

Clearly the internet is a powerful marketing tool but it also has the potential to either hurt or help your brand. It’s not within your brand’s best i...

March 19, 2021

Business Buzz

How to create effective social media content during a pandemic period

This week, I take a look at a few scenarios and the appropriate content type based on each scenario. When developing your online content, see which of...

March 12, 2021

Business Buzz

Things you should know about marketing on social media during the pandemic!

Overwhelmingly, some of the questions being asked by businesses at this time include: should I be posting on social media now? Does it make sense to p...

March 5, 2021

Business Buzz

Mistakes to avoid at your next trade show/expo

Just over a week to go before we celebrate 39 years of Independence and with independence comes the Everything Vincy Expo show. Congrats to InvestSVG ...

October 16, 2018

Business Buzz

When was the last time you assessed the Marketing health of your business?

Carnival has come and gone and many of you would have aligned your promotions with the season. So what’s next? After Carnival, it’s all about summer, ...

July 17, 2018

Business Buzz

Marketing Paraphernalia every business must have

Marketing is never a one size fits all but there are some marketing materials which every business must have. Check the list to see which ones you are...

June 19, 2018

Business Buzz

What’s your sales pitch?

You may think that a sales pitch is only relevant for a product or service but as an individual, you should also have a sales pitch because you are a ...

June 5, 2018

Business Buzz

Four ways you could be losing customers

By Candice Sealey It is said that the average small business loses half its customers within three years, this is according to serial entrepreneur, sp...

May 15, 2018

Business Buzz

A book every small business owner must read

I firmly believe that knowledge is power especially when you know how to use that knowledge. I am always actively seeking to improve my knowledge and ...

May 8, 2018

Business Buzz

Tips for choosing the right colours for your logo

Believe it or not, colours elicit emotional reactions when they are seen and there is no question that selecting the right colours for your brand is a...

May 1, 2018

Business Buzz

Five ways to prepare your staff for a media visit

Let’s say you have just launched a new business/a product/service, or maybe you are celebrating a milestone, or embarking on an upgrade and as a res...

March 20, 2018