One minute you’re busy decorating and the next thing you know it’s two weeks before Christmas!
For many businesses, Christmas marketing accounts for a huge part of their business revenue so a serious marketing drive is vital. If you’re behind in your Marketing and you’re thinking of giving up because it’s too late, think again! Here are a few ideas to take you to the finish line:
1. Everyone loves a flash sale – Slash the price on a popular item for a short period of time. Don’t go crazy though- even though it’s a flash sale, ensure it makes sense from a financial standpoint. A 20% discount may create some buzz, but a deeper discount will garner more attention. How do you offer big savings but still make money? Offer a limited number of discounted items for a very limited time. Developing the sale idea is not suffice, you also need to market it!
2. Giveaways are exciting! – Who doesn’t love freebies?! Build anticipation by having a countdown to the giveaway. Remember customers are paying attention to your company and its gift potential and giveaways are a sure way to generate a positive buzz. Find ways to build loyalty in the future e.g., require them to provide an email address or a WhatsApp number. Ensure you promote the giveaways on all your social media platforms as well as in store if you have a brick-and-mortar business.
3. Exclusivity – How have you rewarded your loyal customers this season? How about having an exclusive gathering just for your loyal customers/fans? Invite them to a Christmas themed gathering (COVID protocols in place) at the business when it is typically closed. During the event, give them some VIP treatment e.g. a coupon or code they can use immediately to shop at the business, Christmas themed drinks, free gift wrapping or additional perks for spending a certain amount. In a nutshell, create an atmosphere that makes the customers feel appreciated. Don’t underestimate the power of ‘experiences’ in your marketing!
Candice Sealey is the Founder & Principal Consultant at Ignite! a Full-service Marketing & PR Consultancy that helps businesses/brands to stand out and communicate the right message to the right people through Strategy, Marketing, Media services and Design solutions. She is also a freelance content writer, advertising copywriter, voiceover talent, media personality. Follow us on FB & IG 784-432-2223. Email: email@example.com