Soca, Sales & Strategy = Impactful Event Marketing

Soca moves the crowd but strategy moves the customer. Why does Soca music get so many people moving? Because it’s energetic and infectious. Imagine for a moment if your brand had the same effect. The brands that do well during the Carnival season have managed to successfully fuse entertainment and engagement in a seamless experience. It’s not so much about hype, but more so about converting the vibes into value. If you are sponsoring a Carnival event this year, or if your brand is initiating an event, ask yourself, will your brand just be vibing or will it be converting? Here are a few tips for the season:

1. Fuse strategy with Soca

Events powered by music and culture offer undivided attention. When people are in a good mood, they are more open to discovering new things and that’s your window of opportunity, to be remembered. The answer: entertainment plus engagement plus intentional strategy.

2. Design for experience, not exposure

The days of just having a banner with your logo are long gone. Today, people crave interaction e.g. digital photo booths with Soca themed filters or even a glow-up lounge with product samples and giveaways. The more senses you engage, the
more memorable you will be.

3. Merge culture with brand purpose

Become part of the vibe and excitement. Show how your brand fits the occasion e.g. if you’re in fashion how about creating a mini road ready styling station?

4. Turn crowds into contacts

Have a clear plan embedded in the fun. Whether it be a QR Code to enter a draw or scan to save offers, or even sign-up forms to win. Always tie the fun to a lead. You can incentivize data collection whilst still having a great time. Make it fast and
digital.

5. Soca content is your friend

Use Soca music in your ads. Feature local dancers, DJs and influencers to give your content an emotional punch. Embrace user generated content i.e. encourage people to tag you, share their experience and repost in real time.

Candice Sealey is the Founder & Principal Consultant at Ignite! a Full-service Marketing & PR Consultancy that helps businesses/brands to stand out and communicate the right message to the right people at the right time through Strategy, Marketing, Media services and Design solutions. She is also a freelance content writer, advertising copywriter, voice-over talent, media personality. Follow us on FB & IG @igniteresults Phone:784-432-
2223. Email: igniteresults@gmail.com.