As the market becomes more competitive and as companies and brands look for ways to differentiate themselves, event marketing is a great way to engage with customers. According to a report from ‘Endless Events’ in the US, an overwhelming majority of C-Suite executives, believe in the power of live events and plan on investing in them more in the future, whilst 84% of event attendees say that they have a more positive opinion about a company, brand product or service being promoted after an event. Here are two reasons why event marketing is a must for your brand:

Branding and awareness

You may participate in specific marketing events to be associated with the type of event, to gain access to your targeted audience or to show off certain products or services. When you decide to participate in such events, think first about who your customer is and what type of event they’re likely to attend. Always start with the end in mind and work from there- that would affect how you focus your resources. With good planning and understanding of the attendees’ journey, your potential customers are more likely to think of your brand first when they’re looking to purchase and more likely to buy from you in the future.

Customer Engagement

An in-person event helps to create a more authentic connection with consumers. By immersing your customers in a unique and memorable experience, they are more likely to have an emotional connection to your brand and will be more inclined to share their experience with friends. Happy and engaged customers are more likely to talk about your offering and refer others. These meaningful interactions have a higher likelihood of increasing customer retention and creating brand loyalty.

Candice Sealey is the Founder & Principal Consultant at Ignite! a Full-service Marketing & PR Consultancy that helps businesses/brands to stand out and communicate the right message to the right people at the right time through Strategy, Marketing, Media services and Design solutions. She is also a freelance content writer, advertising copywriter, voiceover talent, media personality. Follow us on FB & IG 784-432-2223. Email: igniteresults