We don’t experience the four seasons here in St. Vincent and the Grenadines but it doesn’t mean we can’t do spring cleaning! Spring cleaning means a deep clean of your home, but when it comes to your brand’s or company’s digital marketing strategies, it’s a chance to clean up your online profiles and check in with your marketing efforts. When it comes to social media, it means a deep dive into your social media channels and ensuring you hit your goals. Here are a few tips to get your social media shining:

1. Bio: Make sure your bio is clear and simple covering who you work with and how you help them. Include results, expertise to position your brand as an expert. Add a call to action, whether it be to register or grabbing a freebie.

2. Highlights: Go through and delete anything old/irrelevant. Now is the perfect time to update your cover images for a fresh look. Canva is a great option to help with the customization

3. Profile pic: Does your profile need an update? Do you have new headshots to add? Update cover photos? To avoid confusing your audience, try not to update it too often but it is a good way to breathe new life into your profile.

4. Perform CPR on old content: Look at your insights and how things have been performing for the last few months. If the results are not desirable, it’s time to change things up and try different ways to deliver content to your audience.

5. Secure your accounts – Change password for your social media pages. Review the admin panel for member roles and access settings

6. Set a goal or purpose for each network – Have a reason for using a social network- why is your brand on Facebook? Why are you on Instagram? Why are you on Tik Tok?

7. Check on ‘Sleeping Accounts’ – Did you sign up on a social media platform but then just use it for a week? Sleeping accounts can look worse than not having an account at all . Either use the account regularly or delete it. Do an audit of all your social media properties and evaluate what is essential and what isn’t

Candice Sealey is the Founder & Principal Consultant at Ignite! a Full-service Marketing & PR Consultancy that helps businesses/brands to stand out and communicate the right message to the right people at the right time through Strategy, Marketing, Media services and Design solutions. She is also a freelance content writer, advertising copywriter, voiceover talent, media personality. Follow us on FB & IG 784-432-2223. Email: igniteresults@gmail.com