18 June 2021
How to get your hospitality business back in the game! Pt:1

How to get your hospitality business back in the game! Pt:1


Fortunately, the travel and tourism industry is entering the stage of recovery; however, the rate of recovery will vary, depending on where in the wor...
11 June 2021
What you need to know about Influencer Marketing

What you need to know about Influencer Marketing


Imagine being able to make people buy things or support your cause, by just posting on social media! That’s exactly what an influencer does! The big...
04 June 2021
Getting customers in, is half the battle… What’s next? Part 2

Getting customers in, is half the battle… What’s next? Part 2


Gradually, there is a shift from the mass marketing approach towards that of targeted marketing and relationship building so as to adapt to, and attra...
28 May 2021
Getting customers into  the business is half the battle… What’s next? Pt: 1

Getting customers into the business is half the battle… What’s next? Pt: 1


You booked radio ads, you have a banner advert on one of the online news sites, you advertised on social media and people are visiting your business; ...
21 May 2021
The power of media training for your business – part II

The power of media training for your business – part II


Preparing for media training is just as important as selecting the right people for said training. Below are a few tips to bear in mind as you prepare...
14 May 2021
The power of media training – part 1

The power of media training – part 1


With lean marketing and communications budgets being the order of the day, your business/organisation may hesitate to spend time and money on media tr...
07 May 2021
Five reasons why your business needs an  online store

Five reasons why your business needs an online store


Word of mouth will always be valuable to your business, however, in today’s digital world, it’s not enough. The pandemic has accelerated inevitabl...
30 April 2021
How your business can build a strong brand  using PR and Marketing

How your business can build a strong brand using PR and Marketing


In our fast-paced world where so many brands and activities are competing for consumers’ attention, creating a strong brand image means everything. ...
23 April 2021
Disaster strikes! How communications can help tourism recover

Disaster strikes! How communications can help tourism recover


At this stage in SVG’s disaster response, actions and thoughts are directed towards recovery efforts. Naturally, consideration has to be given to ho...
16 April 2021
Public Relations 101 in the midst of a natural disaster

Public Relations 101 in the midst of a natural disaster


When a natural disaster strikes such as the case of the eruption of La Soufriere volcano, the need for direct, timely and accurate information skyrock...