Business Buzz

By Candice Sealey I read an interesting article online that said among other things, that Carnival is driven by rhythm and emotion. From the rhythm of...

Soca moves the crowd but strategy moves the customer. Why does Soca music get so many people moving? Because it’s energetic and infectious. Imagine fo...

by Candice Sealey A POST caught my attention whilst browsing a few weeks ago.The author of the post noted that going viral fades, but impact lasts. Th...

What makes an advert stand out? Big budget? Flashy graphics? If you answered yes to any of those questions, unfortunately, you are A bit off track. Ha...

Think about this, if your brand doesn’t show up online, does it really exist? Whether you’re a content creator or a business owner trying to attract n...

In its simplest form, Marketing is saying you celebrated International Women’s Day, whilst Content Marketing is showing you celebrated International W...

Did you know this week is International Networking Week? Each year, it’s celebrated the first week of February. If you haven’t made any networking pla...

When you think about Public Relations (PR), what comes to mind? The aim of PR is not to sell but to build and protect the reputation of a brand, earn ...

A FEWYEARS AGO, I unexpectedly received a call from a media entity asking me to be a speaker at a launch event they were having. Of course, I said yes...

In this fast-paced digital landscape, flashy campaigns and viral content can momentarily grab attention but there’s one foundational principle that re...

It’s our first column for 2025! Happy New year to you! We wish you blessings, abundance, and opportunities in 2025. As we begin to embrace the new yea...

As we approach the end of 2024, it’s an ideal time to reflect on your marketing efforts, celebrate successes and identify areas for improvement. In an...

Storytelling in marketing and public relations at this time of the year is a powerful tool simply because it taps into the emotional and festive atmos...

You may see the words ‘Christmas loyalty campaign’ and think it just sounds like a nice gesture for the season but it’s really not necessary. I urge y...

So, you have decided to roll out a Christmas promotion this year… have you thoroughly planned out your spending? Your Christmas promotion or campaign ...

With the increase in customer demand that comes with Black Friday and Christmas, the potential for unique Christmas crises is high. Marketing is impor...

With the increase in customer demand that comes with Black Friday and Christmas, the potential for unique Christmas crises is high. Marketing is impor...

It’s never too early to start preparing for the busy season - Christmas! Since it’s the merry season, people tend to go all out and spend more on gift...

When Virgin Atlantic commenced its flights to and from St. Vincent and the Grenadines, one of my Business Buzz articles highlighted the many business ...

Some of the critical areas for small and medium sizes businesses in particular are cash flow, growth strategies and investments in operations. However...

Customer expectations have evolved. It is clear to see that more and more people especially the younger generation want or expect instant gratificatio...

Business Buzz By Candice Sealey Your brand’s social media pages have hundreds of followers and “likes”. Each time you post, people mention how great y...

I can see you singing along but let’s substitute what you were thinking with the word ‘customer(s)’. Valentine’s is coming, where are your customers? ...

Work-related resolutions can be a bit overwhelming whether it’s being more organised or taking a fresh look at your marketing or branding strategies. ...

It’s the start of a new term/semester and for some of you, this is decision time as it relates to choosing electives or modules of study or maybe you ...

During our early childhood education years, we learnt about the different types of communication such as verbal, non-verbal and written. However, in t...

Once you have been reading this column over a period of time, you should realize that I am a strong advocate of brand story telling. People buy becaus...

It’s no surprise that the ‘creator economy’ is booming! Just a quick browse through social media and one can’t help but notice the many vlogs especial...

As a business owner, manager or marketer, you face many tough decisions as it relates to driving growth and return on investment. The Marketing playgr...

Summer equates to fun and vacations but it also speaks to back to school! This season is one of the most important times of the year for marketing cam...

I live by the words, “do what you do best, outsource the rest”- Peter Drucker. Time is money and as a business/brand expands, more of one’s time is de...

To say that last week’s column generated a lot of interest is an understatement. I always welcome healthy and open discussions. This week, the focus i...

If you’ve been hiding a rock over the past few months, allow me to introduce you to the future of Marketing where artificial intelligence and human ex...

Do you have an online business? Thinking of pivoting online? If you answered yes then at the top of your list should be productivity tools. This is su...

The importance of top-of-mind awareness (TOMA) is unquestionable. Thanks to top-of-mind awareness, brands such as Nike and Coca Cola are considered to...

As a business owner or the person responsible for Marketing, you would realize that when you have a solid understanding of your ideal buyer, you can m...

Recently, I had the pleasure of being one of the facilitators for the Ministry of Tourism’s Digital Content Creation workshop. This got me thinking! W...

Regardless of the size of your business, you do branding whether you realize it or not. Your brand is everywhere -from the way your building or store ...

Images and videos can grab attention, get people to comment and can make your content more interesting and more relatable. Using the right images and ...

I bet you saw that headline and you wondered ‘cake, what does great tasting cake have to do with Marketing’. I felt compelled to use this headline, th...

Live events can be unpredictable and it’s impossible to plan for everything that can go wrong. However, if you and your team are proactive, managing c...

Logo design is always a hot topic when you’re a start-up or if you have decided to a rebrand or carry out a brand refresh. However, all logos are not ...

Last week I shared a daily social media checklist that could help you save time; however, the monthly and weekly tasks are just as important as the da...

Time is such a precious commodity; being able to save even 30 mins per day or a few hours per week is always a Godsend. I am very pumped this week bec...

In our last edition of Business Buzz, I touched on two of the stages that help to guide your brand/business to customers; namely, awareness and consid...

In a nutshell, Marketing is all about guiding consumers to your business- driving demand for your product or service, with the end goal being to gain ...

As we get ready to head into 2023, it’s an ideal time to think about how you would like to improve yourself as well as future plans for your brand. Tr...

There may be many instances in which a one size fits all approach works, however, Marketing & Public Relations is not one of them. If you are quick to...

Today is Black Friday! Hopefully you have a very successful day with increased profits. However, what’s next? Christmas, right? Before you jump head f...

Can you believe it, Black Friday is here again! Newsflash: Black Friday is not just another day so don’t treat it as such. Black Friday can just be ju...

Unfortunately, there are numerous businesses that have not been able to get the desired return from their social media marketing campaigns. The key to...

Often times, when one thinks of creativity, career paths such as graphic designers and marketing comes to mind; whilst those paths require a certain l...

One minute you’re busy decorating and the next thing you know it’s two weeks before Christmas! For many businesses, Christmas marketing accounts for a...

I can only imagine this must be one of the busiest times for the many businesses that are participating in the upcoming expo. Whether you are hoping t...

About two weeks ago, Business Buzz focused on getting you ready for your next trade show. In just under two weeks, a major Independence expo takes pla...

We’re in the last quarter of the year and before you know it, it’s 2023. Christmas is around the corner, but I encourage you to think further ahead. I...

When you think of social media, Facebook, Instagram and YouTube come to mind, but LinkedIn is a great tool for businesses in these times. With the int...

Marketing your brand or business can take many forms; from adverts to sponsorships, social media content, brochures and the list continues. However, n...

As a small business owner or an entrepreneur sometimes, you may find Marketing, especially digital Marketing to be quite overwhelming. Juggling the da...

There’s some technique that goes into getting results from Instagram. As I have emphasized on so many occasions, it’s not just about the ‘likes’. Seri...

Imagine being able to make people buy things or support your cause, by just posting on social media! That’s exactly what an influencer does! The big i...

Everyone’s on social media, right? So, you’re ready to make posts about your brand right? Before you answer, stop… think hard about that question… sho...

Time and time again, when business owners think about marketing, they often compare their business/brand to bigger, well-known brands and unfortunatel...

Finding yourself in the middle of a social media storm is not the easiest thing to deal with. Your social media platforms are on fire and you feel as ...

How much attention do you pay to your Instagram post captions? Sure, you may focus on the images and videos you post but as a brand or business, it’s ...

As a business you may strive to make more money but what is even more important particularly since it affects your ability to consistently attract cus...

In today’s Marketing landscape, one thing is for sure- content is king! However, whilst much of your marketing may be rooted in words and images, it’s...

Carnival has ended but what are your plans for your business/brand for the next two months? If you want to drive sales during the next month or two, y...

This week I am sharing some common marketing mistakes that start-ups make which end up hurting the success of their brand/business in the long run. Le...

Last Monday saw the unveiling of the Miss SVG contestants 2022. It was great to hear that a Public Speaking coach is indeed part of the team and it de...

If you work in Marketing and have your finger on the pulse of what’s happening, you will realize that Marketing trends are continuously changing and e...

“So many platforms, radio stations, online news sites etc… what type of content should I share?” This is a question often asked by business owners and...

This week I am switching the focus away from external Marketing to internal Marketing. Very often when we talk about branding, we forget one of the mo...

No-one likes emergencies, worse yet emergencies at a school. Unfortunately, these emergencies don’t come with advance notice hence the need to plan fo...

IN A COMPETITIVE market, your start-up cannot exist long-term unless customers trust your company. Branding is about building trust for your products ...

For some, it’s a dreaded moment … for others, it’s welcomed but whether or not you look forward to being in front of a camera or being interviewed by ...

Recently, I encountered two small business owners who shared, that at times they feel stuck when it comes to their online posts and so they often just...

We don’t experience the four seasons here in St. Vincent and the Grenadines but it doesn’t mean we can’t do spring cleaning! Spring cleaning means a d...

You’re excited about launching or advertising your event for the Carnival season… you are ready to launch your new product/service/campaign…. You are ...

If you are an event organizer or involved in event coordination/marketing, the relaxed protocols as it relates to gatherings must be music to your ear...

For the past two weeks, this column’s focus has been on mindset; I find it fitting to continue in this direction this week particularly since the focu...

Last week, I focused on how your mindset can affect the success of your brand. This week, the spotlight is on how your customers’ mindset can impact t...

Last week, I focused on how your mindset can affect the success of your brand. This week, the spotlight is on how your customer’s mindset can impact t...

A COMBINATION OF factors including great marketing and customer service, affect the success of your business/organization/ brand. However, one factor ...