Prime the pump

Prime the pump
Advertising on a limited budget
webmaster 
October 12, 2018
Quite often I hear entrepreneurs say, I don’t believe in advertising. I have been in business for years and have never advertised. Unbeknownst to them...
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There’s no one size fits all in management
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October 5, 2018
Have you ever tried on a garment labeled “one size fits all” but it didn’t fit you well at all? My experience with the term “one size fits all” is tha...
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Great leaders make tough decision quickly
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September 7, 2018
In The Common Denominator of Success, Albert E.N. Gray defines failure by explaining, The common denominator of success, “the secret of success of eve...
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Satisfying your customers’ expectations
webmaster 
August 31, 2018
As cliché as the phrase “change is inevitable” may sound, the fact is, people change, their expectations change and their needs change. People don’t t...
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Personality clashes and workplace conflict
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August 24, 2018
Did you know that personality clashes are the third most common cause of workplace conflict, according to an XpertHR survey? XpertHR senior employment...
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Tips on delivering bad news
webmaster 
August 3, 2018
Good news is easy to deliver, bad news - not so much. Once you’re in a position of influence, you are going to have to communicate difficult news that...
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And the winners in the Best of SVG 2018 are…
Webmaster 
May 25, 2018
And the winners are… In just a few more days, providers of products and services, their staff and stakeholders, patrons, relatives and friends will ga...
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Poor grammar is bad for business
Webmaster 
May 18, 2018
Imagine a candidate showing up for a job interview wearing a tattered and stained shirt, faded tatty jeans and flip-flops – Yikes! You’ll think he’s n...
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Keep on giving; the favour will be repaid
searchlight 
March 29, 2018
Studies have revealed that the marketing model of reaching consumers using gifts is more powerful, and much cheaper than traditional advertising. Kurt...
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The ‘On Time Bill Payment’ marketing strategy
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March 16, 2018
Imagine this: On payday you receive the usual envelope, but instead of a pay slip there’s a note… “Dear Peter, We have made a decision to pay sa...
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How do you attract attention to your business?
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March 9, 2018
ATTENTION – the principal currency of a business. How do you attract attention to your business when there are numerous options for the same product...
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Determine the right medium for advertising
searchlight 
March 2, 2018
Television, magazines, newsletters, newspapers, bill boards, radio, fax machines, websites, emails, direct mailer, text messages, Facebook, Instagramâ...
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What is your brand synonyms for?
searchlight 
February 23, 2018
Recently I asked a friend for a piece of tissue, just that I did not say tissue, but Kleenex. Tell me, when you’re buying a newspaper, do you ask fo...
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Be constant and consistent with your advertising
searchlight 
February 16, 2018
Recently I received a call from someone who was seeking to consume a service I provide.  I had almost forgotten that for weeks I had been advertisin...
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Managing supply and demand
searchlight 
February 2, 2018
by Karen James Imagine standing at a podium, posing for the camera; you are a winner in the Best of SVG People’s Choice Awards. Are you ready for th...
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Developing a culture of neighbourliness in SVG
searchlight 
January 26, 2018
by Karen James Did you know that by voting in the Best of SVG you can improve your physical and emotional well-being? This article is especially for t...
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Is your business flying under the radar?
searchlight 
January 12, 2018
While Best of SVG 2017 took many small businesses by storm, contacting several of them to convey the news of their nomination was a nightmare. They we...
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Newspaper Advertising vs Radio Advertising
searchlight 
December 29, 2017
We hear the comment all the time; “I advertise on radio, people hardly read newspapers.” While it is true that newspapers have had their challenge...
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So you think print is on the verge of dying?
searchlight 
December 22, 2017
Monkey see, Monkey do days are over! To maximize returns on advertising, stay abreast of market research. The National Readership Survey and comScoreâ...
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Have you ever heard of brownout?
searchlight 
December 15, 2017
Have you ever heard of brownout? Michael Kibler, founder and CEO of Corporate Balance Concepts, Inc and the creator of the Pinnacle Program – a holi...
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How do you measure up as an employee?
searchlight 
December 1, 2017
It’s the time of year when most companies have their annual performance assessment and whether employees were naughty or nice, they hope for a good ...
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Expand beyond the local market
searchlight 
November 24, 2017
There’s good business to be had beyond the local market and it’s easier for service providers to export their services than it is for manufacturer...