Prime the pump

Prime the pump
Eventually you will get what you pay for
searchlight 
October 26, 2017
Recently, I visited my favourite lunch stop and noticed that there had been some changes. Inquisitively I commented “Christmas came early.” The ow...
Prime the pump
Is your organization rotting from the head down?
searchlight 
October 20, 2017
“You are putting me in a bad headspace, sir. I can’t back this company when you are treating me like that!” This excerpt is from a conversation ...
Prime the pump
Disengaged employees – time to call them out
searchlight 
October 13, 2017
I cannot emphasize enough that it’s not your advertising budget that will drive your business success, but your staff. People don’t buy from compa...
Prime the pump
SEARCHLIGHT’s brand inventory
searchlight 
September 22, 2017
It’s time for stocktaking. Today, we turn our attention inward to do a brand inventory, where we evaluate what we put out to the world. For many bus...
Prime the pump
Time for your business check-up
searchlight 
September 8, 2017
It’s time for your ‘business check-up.’ With complaints that things are so bad, it’s time to determine whether you have a market, a sales, an ...
Prime the pump
B2B or B2C – where do you fall?
searchlight 
August 25, 2017
Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determi...
Prime the pump
Enhance your print ads with audio and video!!
searchlight 
August 18, 2017
It’s fair to say print marketing works best because it connects better than other marketing available. Last week we shared from the Association of M...
Prime the pump
Why advertising in print still works
searchlight 
August 11, 2017
Print is not dead or even on the verge of dying. While there is a fuss about digital technology advancement and some people are moving their advertisi...
Prime the pump
Do you have marketing manners?
searchlight 
August 4, 2017
Do you have marketing manners? Do you pause to say ‘thank you’ to your customers on a regular basis? ‘Thank you’ – two little, but powerful ...
Prime the pump
Tips to great marketing
searchlight 
July 28, 2017
Joe Chernov said "Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Here are a few thoughts to consider i...
Prime the pump
Why should a business recognize its anniversary?
searchlight 
July 21, 2017
Celebrating a business anniversary isn’t a waste of time; it’s a potent marketing tool. Whether it’s 40 years or just two or three, every compan...
Prime the pump
How does print stack up against other media?
searchlight 
July 14, 2017
by Karen James I get told quite frequently “I know I should be doing some kind of advertising, but I don’t know where to start or what the best me...
Prime the pump
Things to consider with word of mouth marketing
searchlight 
June 30, 2017
I’m always taken aback at comments like “I’ve been in business for years and have never advertised.” Some businesses are satisfied with doing ...
Prime the pump
Making smart advertising choices
searchlight 
June 23, 2017
by Karen James Saying I’ll advertise when business picks up is like an employee saying: give me a raise and I promise I’ll show up for work on tim...
Prime the pump
How do you attract attention to your business?
searchlight 
June 9, 2017
By Karen James ATTENTION – the principal currency of a business. How do you attract attention to your business when there are numerous options for t...
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Calypso tent action heats up in SVG
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Calypso tent action heats up in SVG
Webmaster 
June 13, 2025
Local calypsonians are gearing up to bring their best game as the preliminary judging round has officially begun. This year is a big year for the frat...

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