Prime the pump

Prime the pump
Newspaper Advertising vs Radio Advertising
searchlight 
December 29, 2017
We hear the comment all the time; “I advertise on radio, people hardly read newspapers.” While it is true that newspapers have had their challenge...
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So you think print is on the verge of dying?
searchlight 
December 22, 2017
Monkey see, Monkey do days are over! To maximize returns on advertising, stay abreast of market research. The National Readership Survey and comScoreâ...
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Have you ever heard of brownout?
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December 15, 2017
Have you ever heard of brownout? Michael Kibler, founder and CEO of Corporate Balance Concepts, Inc and the creator of the Pinnacle Program – a holi...
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How do you measure up as an employee?
searchlight 
December 1, 2017
It’s the time of year when most companies have their annual performance assessment and whether employees were naughty or nice, they hope for a good ...
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Expand beyond the local market
searchlight 
November 24, 2017
There’s good business to be had beyond the local market and it’s easier for service providers to export their services than it is for manufacturer...
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No anniversary should go to waste
searchlight 
November 10, 2017
No anniversary should be wasted. If businesses celebrated their anniversary much like countries do their independence – every year – even the odd ...
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Thank you, from Interactive Media Limited!
searchlight 
November 3, 2017
“Dear Client, We may have failed to tell you…or may not have said it as often as we should…we want you to know how truly grateful we are for you...
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Eventually you will get what you pay for
searchlight 
October 26, 2017
Recently, I visited my favourite lunch stop and noticed that there had been some changes. Inquisitively I commented “Christmas came early.” The ow...
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Is your organization rotting from the head down?
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October 20, 2017
“You are putting me in a bad headspace, sir. I can’t back this company when you are treating me like that!” This excerpt is from a conversation ...
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Disengaged employees – time to call them out
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October 13, 2017
I cannot emphasize enough that it’s not your advertising budget that will drive your business success, but your staff. People don’t buy from compa...
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SEARCHLIGHT’s brand inventory
searchlight 
September 22, 2017
It’s time for stocktaking. Today, we turn our attention inward to do a brand inventory, where we evaluate what we put out to the world. For many bus...
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Time for your business check-up
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September 8, 2017
It’s time for your ‘business check-up.’ With complaints that things are so bad, it’s time to determine whether you have a market, a sales, an ...
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B2B or B2C – where do you fall?
searchlight 
August 25, 2017
Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determi...
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Enhance your print ads with audio and video!!
searchlight 
August 18, 2017
It’s fair to say print marketing works best because it connects better than other marketing available. Last week we shared from the Association of M...
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Why advertising in print still works
searchlight 
August 11, 2017
Print is not dead or even on the verge of dying. While there is a fuss about digital technology advancement and some people are moving their advertisi...
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Do you have marketing manners?
searchlight 
August 4, 2017
Do you have marketing manners? Do you pause to say ‘thank you’ to your customers on a regular basis? ‘Thank you’ – two little, but powerful ...
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Tips to great marketing
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July 28, 2017
Joe Chernov said "Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Here are a few thoughts to consider i...
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Why should a business recognize its anniversary?
searchlight 
July 21, 2017
Celebrating a business anniversary isn’t a waste of time; it’s a potent marketing tool. Whether it’s 40 years or just two or three, every compan...
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How does print stack up against other media?
searchlight 
July 14, 2017
by Karen James I get told quite frequently “I know I should be doing some kind of advertising, but I don’t know where to start or what the best me...
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Things to consider with word of mouth marketing
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June 30, 2017
I’m always taken aback at comments like “I’ve been in business for years and have never advertised.” Some businesses are satisfied with doing ...
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Making smart advertising choices
searchlight 
June 23, 2017
by Karen James Saying I’ll advertise when business picks up is like an employee saying: give me a raise and I promise I’ll show up for work on tim...
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How do you attract attention to your business?
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June 9, 2017
By Karen James ATTENTION – the principal currency of a business. How do you attract attention to your business when there are numerous options for t...