Prime the pump Archives

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Five reasons you need to advertise while business is strong

webmaster

September 28, 2018

What is your advertising strategy? Is it purposeful or indecisive? Marketing is the lifeblood of any business, organization, or group and is critical ...

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Newspaper advertising vs radio advertising – And the winner is…

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September 21, 2018

One of the biggest mistakes business owners make is to think that people hardly read newspapers, therefore, radio advertising alone will do it. Consum...

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Choose your employees wisely; they represent your business

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September 14, 2018

Who do you think has the most intimate knowledge of your brand and business; your shareholders, customers or employees? Employees are undoubtedly one ...

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Great leaders make tough decision quickly

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September 7, 2018

In The Common Denominator of Success, Albert E.N. Gray defines failure by explaining, The common denominator of success, “the secret of success of eve...

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Satisfying your customers’ expectations

webmaster

August 31, 2018

As cliché as the phrase “change is inevitable” may sound, the fact is, people change, their expectations change and their needs change. People don’t t...

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Personality clashes and workplace conflict

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August 24, 2018

Did you know that personality clashes are the third most common cause of workplace conflict, according to an XpertHR survey? XpertHR senior employment...

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Employee personality types – How important are they to business planning?

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August 17, 2018

Tim considered himself an exemplary employee. He worked hard, went the extra mile, defended his company and got along great with his manager. However,...

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Essential negotiation skills needed in a business

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August 10, 2018

Whether you’re a salesman trying to sell a brand, a shopper haggling over the price of a new vehicle, a mother trying to get a child to eat vegetables...

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Tips on delivering bad news

webmaster

August 3, 2018

Good news is easy to deliver, bad news - not so much. Once you’re in a position of influence, you are going to have to communicate difficult news that...

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Challenging your leader without damaging the relationship

webmaster

July 27, 2018

There used to be sales people and then the rest of us. But… regardless of our vocation or influence, we all carry out some form of sales every day. Th...

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Using team building techniques to make your business stronger

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July 20, 2018

During my research for this week’s article on effective teamwork, I came across several team building techniques employed by organizations throughout ...

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Using Google Analytics to improve your business

webmaster

July 13, 2018

So you have installed Google Analytics (GA) on your website and now have access to loads of data that is being collected. How do you use that data to ...

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Newspaper advertising – an important part of marketing campaigns

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July 6, 2018

Advertisers who are cutting back on newspaper advertising are undermining their marketing campaign. This is the message from a study on Return on Inve...

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Have another look at Searchlight Online – https://searchlight.vc!!

webmaster

June 29, 2018

We are pleased to report that in keeping with technological advances, we have recently taken significant steps to strengthen our digital offerings. Th...

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Our business decisions and thoughts are influenced by others

webmaster

June 22, 2018

You will either gain or lose because of social proof. I visited the ATM at a bank recently, and, although there was a crowd, only two of the three mac...

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‘Why did you give John Doe best plumber in the Best of SVG?’

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June 15, 2018

In this edition of Prime the Pump, I’ll be addressing some frequently asked questions about Best of SVG and share with you some feedback we received f...

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Marketing yourself is the best way to keep on winning

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June 1, 2018

A friend of mine, a veteran politician from a neighbouring island, shared with me an experience she had on the campaign trail early in her political c...

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And the winners in the Best of SVG 2018 are…

Webmaster

May 25, 2018

And the winners are… In just a few more days, providers of products and services, their staff and stakeholders, patrons, relatives and friends will ga...

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Poor grammar is bad for business

Webmaster

May 18, 2018

Imagine a candidate showing up for a job interview wearing a tattered and stained shirt, faded tatty jeans and flip-flops – Yikes! You’ll think he’s n...

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Newspaper advertising – an important part of marketing campaigns

Webmaster

May 10, 2018

Advertisers who are cutting back on newspaper advertising are undermining their marketing campaign. This is the message from a study on Return on Inve...

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Interactive Media says thank you

Searchlight

April 27, 2018

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Keep on giving; the favour will be repaid

searchlight

March 29, 2018

Studies have revealed that the marketing model of reaching consumers using gifts is more powerful, and much cheaper than traditional advertising. Kurt...

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Trustworthiness provides sustainable competitive advantage

searchlight

March 23, 2018

âYou have been weighed and have been found wanting. You stand accused of abusing your suppliers by forcing them to wait for months before their invo...

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The ‘On Time Bill Payment’ marketing strategy

searchlight

March 16, 2018

Imagine this: On payday you receive the usual envelope, but instead of a pay slip thereâs a noteâ¦ âDear Peter, We have made a decision to pay sa...

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How do you attract attention to your business?

searchlight

March 9, 2018

ATTENTION â the principal currency of a business. How do you attract attention to your business when there are numerous options for the same product...

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Determine the right medium for advertising

searchlight

March 2, 2018

Television, magazines, newsletters, newspapers, bill boards, radio, fax machines, websites, emails, direct mailer, text messages, Facebook, Instagramâ...

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What is your brand synonyms for?

searchlight

February 23, 2018

Recently I asked a friend for a piece of tissue, just that I did not say tissue, but Kleenex. Tell me, when youâre buying a newspaper, do you ask fo...

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Be constant and consistent with your advertising

searchlight

February 16, 2018

Recently I received a call from someone who was seeking to consume a service I provide.â I had almost forgotten that for weeks I had been advertisin...

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Newspaper advertising – an important part of marketing campaigns

searchlight

February 9, 2018

Advertisers who are cutting back on newspaper advertising are undermining their marketing campaign. This is the message from a study on Return on Inve...

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Managing supply and demand

searchlight

February 2, 2018

by Karen James Imagine standing at a podium, posing for the camera; you are a winner in the Best of SVG Peopleâs Choice Awards. Are you ready for th...

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Developing a culture of neighbourliness in SVG

searchlight

January 26, 2018

by Karen James Did you know that by voting in the Best of SVG you can improve your physical and emotional well-being? This article is especially for t...

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A people’s choice award gives you competitive advantage

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January 19, 2018

by Karen James A peopleâs choice award cannot be bought. It can only be earned by hard work and dedication to offering customers what they want at a...

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Is your business flying under the radar?

searchlight

January 12, 2018

While Best of SVG 2017 took many small businesses by storm, contacting several of them to convey the news of their nomination was a nightmare. They we...

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Best of SVG is a Vincentian thing; partner with us!

searchlight

January 5, 2018

When some businesses made it on to the Best of SVG 2017 nomination list, it was the first time many people had heard of them. The Best of SVG was the ...

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Newspaper Advertising vs Radio Advertising

searchlight

December 29, 2017

We hear the comment all the time; âI advertise on radio, people hardly read newspapers.â While it is true that newspapers have had their challenge...

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So you think print is on the verge of dying?

searchlight

December 22, 2017

Monkey see, Monkey do days are over! To maximize returns on advertising, stay abreast of market research. The National Readership Survey and comScoreâ...

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Have you ever heard of brownout?

searchlight

December 15, 2017

Have you ever heard of brownout? Michael Kibler, founder and CEO of Corporate Balance Concepts, Inc and the creator of the Pinnacle Program â a holi...

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Now is a perfect time to consider performance appraisals

searchlight

December 8, 2017

If you are a small business that has never done performance appraisals, now may a good time to start. An effective appraisal can be beneficial to both...

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How do you measure up as an employee?

searchlight

December 1, 2017

Itâs the time of year when most companies have their annual performance assessment and whether employees were naughty or nice, they hope for a good ...

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Expand beyond the local market

searchlight

November 24, 2017

Thereâs good business to be had beyond the local market and itâs easier for service providers to export their services than it is for manufacturer...

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Getting your business name out on a shoestring budget

searchlight

November 17, 2017

Even if you started your business on a shoestring you still need a marketing strategy. We had great difficulty locating some of the small businesses n...

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No anniversary should go to waste

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November 10, 2017

No anniversary should be wasted. If businesses celebrated their anniversary much like countries do their independence â every year â even the odd ...

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Thank you, from Interactive Media Limited!

searchlight

November 3, 2017

âDear Client, We may have failed to tell youâ¦or may not have said it as often as we shouldâ¦we want you to know how truly grateful we are for you...

News

Soca Monarch preliminaries at Victoria Park on Friday

Christina

June 13, 2025

The Carnival Development Corporation (CDC) invites managers, producers, artistes and members of the public to the 2025 Soca Monarch Preliminaries. The...

News

Chevonne Stewart is ULP’s new candidate for Southern Grenadines

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June 13, 2025

Chevonne Stewart was formally introduced last Sunday, June 8, 2025, as the person the Unity Labour Party (ULP) intends to be its candidate for the Sou...

News

Park to be upgraded for comfort, ease and aesthetics

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June 13, 2025

The Carnival Development Corporation (CDC) is taking significant steps to ensure that Victoria Park, the main carnival venue, is accessible to everyon...

News

Calypso tent action heats up in SVG

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June 13, 2025

Local calypsonians are gearing up to bring their best game as the preliminary judging round has officially begun. This year is a big year for the frat...

News

SVG leads Caribbean Tourism growth from US Market

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June 13, 2025

St Vincent and the Grenadines (SVG) has emerged as the top-performing Caribbean destination for growth in tourism arrivals from the United States (US)...