Prime the pump
March 9, 2018
How do you attract attention to your business?

ATTENTION – the principal currency of a business. How do you attract attention to your business when there are numerous options for the same products and services available in a small market? You buy attention! Marketing spenders know how to prime the pump; they put money in to get more money out.

When you raise awareness of your business, you give prospects a reason to visit. When prospects visit, it increases the chances for sales and word of mouth promotion and when sales increase, you achieve greater profit.

Maybe you’ve been nominated in the Best of SVG 2018 People’s Choice Campaign. Whether you are a top nominee or not, chances are someone, somewhere may learn about you for the first time and may want to try your product or experience your services.

Here are a few things you can do to ensure that you are visible. Know where your prospects are and meet them there with continuity placements in niche media. If you don’t have a website, get one set up. If you cannot afford a custom designed website, companies like Godaddy, Wix and SquareSpace provide templates and tools that make it easy to create a basic website.

Get yourself some business cards. A business card in the right hand can be your most valuable marketing tool. Business cards have no downtime; they are never inaccessible because of a faulty cable or Internet outage.

Sign up for an email service. Email marketing is a highly effective way to reach and convert target audiences into paying customers.

Set up your business profile on Facebook, say exactly what you offer and how you can be reached and of course, advertise in print – the most proven marketing medium.

Contact us today at [email protected] or (784) 456-1558 or (784) 494-0031. We’ll help you get noticed.