Vincentian artiste’s new song ‘Soca Worldwide’ racking up views

SOCA WORLDWIDE, a 2020 Soca song by Joel “Dynamite” Tyrell, is currently racking up views on You-Tube and the Vincentian artiste says the song represents the route he wants his music to take.

The song was released on January 11 by Rude Mood Records.

It was voiced by Dynamite at his home-based studio and mixed and mastered by Jamaican producer Natasia “The Wizard” Hammond, Beres Hammond’s Daughter. She has produced songs for the likes of Assassin and Beenie Man.

Soca Worldwide also has a professional music video to it, shot in Costa Rica by director Jovan Todorovi of Stink Productions, a director who has worked with the likes of Shawn “Jay-Z” Carter and who filmed the Bacardi video that Dynamite appeared in alongside other Caribbean Soca bards.

Dynamite told SEARCHLIGHT recently the song dropped ito his consciousness while he was cooking an Ital stew at home but he took a couple of months before he released it.

“I was in own creative space at the time. I have my own studio in my house, so I find the time to focus on music more,” the “King Kong” singer said.

“The song has more of an international appeal because it has a Latin feel, a Soca feel and other instruments in it,” commented Dynamite.

Dynamite went to Costa Rica to film the Bacardi video last year and decided to play it for Javon and his crew who loved it and decided to film the video right after they finished the Bacardi gig.

“I have a close working relationship with Jovan and Bacardi, and I will be pitching more songs to them. That is something we have already spoken about,” said Dynamite who added that at this point, he is not rushing his music, just taking to see where the music goes as he now has more creative control.

“Right now I am trying to raise the bar in terms of the product because when you put out a song, you put out a product and I am a Vincentian so I am automatically representing St. Vincent and the Grenadines so I want to put out a good product that will appeal to everyone,” Dynamite explained.

He said that Soca Worldwide is a collaborative effort, and he would like to thank The Wizard and Jovan for helping him with a proper production as no artiste in the world can do everything by themselves.

“You need networking. I have learnt a lot about the business side of music,” he told SEARCHLIGHT while noting that he is working with a lot of international and local producers including Kemuel “Karbon Jamz” Stapleton and Mark Cyrus.

He is still doing reggae music and currently has a release called “Upliftment” while he recently shot a music video in Bequia for a song called “We Rise” produced by “Galanaire”.

Dynamite said also that he is hoping to release an album soon, but is not rushing it in an effort to create proper music.

“…because a lot of times, we release music here for Carnival and the music don’t really travel out of SVG. Based on my experience, I ‘peeped’ the market and I see what will work and what not so basically, I’m experimenting and evolving,” Dynamite offered.

he has teame up with the Ministry of Health on a project promoting healthy lifestyles.

He said the project, which focuses on eating healthy and exercising, will create awareness and that fits right into his “Morning Blend” program, a production which shows what he eats.

“I am so excited to be on this health project,” said Dynamite.

In relation to competing locally, Dynamite said he loves music so much you might see him in the 2020 competitions once he is in SVG.

“Last year I gave it a try, but I wasn’t one hundred percent convinced but I have a lot of stuff this year,” Dynamite commented.

He’s also aiming to engage in working and guiding young people and give persons opportunities seeing that he has his own studio.

“It’s hard for artistes here. Sometimes you release stuff and you don’t hear them, but I guess that’s the nature of the business here. Jamaica has a sector just to deal with the music and so does Trinidad.

“Doing the music is the easy part, but marketing and getting the music out there is the hard part. Radio stations should play more local music because when I go out, I see Trinidad embracing their own and Jamaicans embracing their own,” the artiste pointed out.

Dynamite says that currently he has several contract offers but is “afraid” to sign based on past experiences.

“I had some bad experience, so I got wiser, and I want to approach this from a business standpoint,” he said.