Technical and Vocational Education media campaign on

The Ministry of Education is seeking to dispel the notion that acquiring a skill is for people who cannot succeed academically.

To this end, the Ministry through its National Qualifications Department will embark on a media campaign during the month of November to sensitize the public on the value that Technical and Vocational Education and Training (TVET) education and qualification adds to the development of St Vincent and the Grenadines (SVG).

Speaking at a ceremony held at the National Public Library Conference Room on October 30 to launch the month of activities, Director of the National Qualifications Department Kenroy Questelles, said the TVET promotional month aims to address the issues of the low status of TVET and the related stereotypes which discount its values and viability.

Chairperson of the Sector Skills Development Agency Stanley Browne underscored the importance of TVET training noting that today’s market demands Skilled Professionals. Browne added that it is important that persons are not only skilled but are certified in the area of their field. The Promotional month will also make a special drive for persons who are skilled to seek to become certified.

The media campaign during the month of November will include catchy jingles, special features on success stories in TVET, Radio and television interviews and newspaper articles as well as a major symposium. The Ministry is targeting students, youth, artisans, trades men and women, Teachers, Principals, Adult Educators, Parents and Guardians under the slogan “discover your potential with TVET.”