Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determining which model relates to their business.
Business-to-business (B2B) marketing is the selling of products or services to other businesses and business-to-consumer (B2C) marketing is the selling of products or services directly to consumers.
Hereâs how they differ:
∑ B2B clients purchase on a large scale for internal use or for resale; B2C clients purchase for personal consumption.
∑ B2B clientsâ priority is efficiency; B2C clients look for bargains.
∑ B2B clients want information about the product/service; B2C clients want to be entertained and to feel good about the decision to purchase.
∑ B2B clients look to have specific needs met; B2C clients look to have their basic needs met.
∑ B2B clients focus on developing long-term relationships; B2C clientsâ relationships are usually short-term.
∑ B2B clients take longer time to make decisions; B2C clients make quick emotional decisions.
∑ B2B clientsâ purchases are based on rationality; B2C clientsâ purchases are based on longing and benefits.
∑ B2B clients focus on realizing long-term goals; B2C clients look for quick and instant results.
If you are a B2B company, your marketing activities should highlight the benefits of your product/service and how it can increase companiesâ productivity and profitability while keeping cost reasonable. As a B2C company, your marketing activities should be geared towards consumers comfort, status and security.
SEARCHLIGHT can help you to make good marketing choices. Contact us today at marketing@searchlight.vc or (784) 456-1558 or (784) 494-0031/494-0030. Weâll help you get noticed.