Searchlight Logo
special_image

    • News
      • Front Page
      • News
      • Breaking News
      • Press Release
      • Features
      • Special Features
      • From the Courts
      • Sports
      • Regional / World
    • Opinions
      • Editorial
      • Our Readers’ Opinions
      • Bassy – Love Vine
      • Dr. Fraser- Point of View
      • R. Rose – Eye of the Needle
      • On Target
      • Dr Jozelle Miller
      • The World Around Us
      • Random Thoughts
    • Advice
      • Kitchen Corner
      • What’s on Fleek this week
      • Health Wise
      • Physician’s Weekly
      • Business Buzz
      • Hey Rosie!
      • Prime the pump
    • ePaper
    • Obituaries
      • In Memoriam / Acknowledgement
      • Tribute
    • Contact Us
      • Advertise With Us
      • Letters To The Editor
      • General Contact Information
      • Contact our Webmaster
    • About Us
      • Interactive Media Ltd
      • St. Vincent & the Grenadines
    • Subscribe
    • News
      • Front Page
      • News
      • Breaking News
      • Press Release
      • Features
      • Special Features
      • From the Courts
      • Sports
      • Regional / World
    • Opinions
      • Editorial
      • Our Readers’ Opinions
      • Bassy – Love Vine
      • Dr. Fraser- Point of View
      • R. Rose – Eye of the Needle
      • On Target
      • Dr Jozelle Miller
      • The World Around Us
      • Random Thoughts
    • Advice
      • Kitchen Corner
      • What’s on Fleek this week
      • Health Wise
      • Physician’s Weekly
      • Business Buzz
      • Hey Rosie!
      • Prime the pump
    • ePaper
    • Obituaries
      • In Memoriam / Acknowledgement
      • Tribute
    • Contact Us
      • Advertise With Us
      • Letters To The Editor
      • General Contact Information
      • Contact our Webmaster
    • About Us
      • Interactive Media Ltd
      • St. Vincent & the Grenadines
    • Subscribe
DYNACII's Life Coach
December 10, 2013

I can trust no longer

Dear Life Coach,

I have owned a small and successful beauty shop for the past 10 years. Over the past year, however, I have noticed a trend in which most of my customers have been requesting my service on a “trust-basis,” which I have allowed on the grounds that they have been faithful patrons over the years, as well as the fact that I have never liked to be seen as a harsh person, and I find it hard to say no to someone in need. The problem with this system, though, is that I am always embarrassed to ask my customers for the payment that is owed to me, and most never return to pay me, although I have seen them in other stores making expensive purchases.{{more}} Now, my business has started to dwindle; I can only afford a limited stock and I seem to have fewer customers also. What should I do? I cannot allow my means of livelihood to diminish any further.

Distressed Beautician (DB)

Dear DB,

Your sense of survival is being threatened, as your earning power is reduced and you want to put your business back on track.

What’s Going On

Here are some factors that contribute to your present situation: good business sense, never mix business and friendship, give your business a face-lift, promoting your business, finding the courage to say ‘no’, and posting a ‘no credit’ sign. These I will address briefly.

Good Business Sense

Good Business Sense refers one’s ability to make good financial decisions as a manager or entrepreneur so that there will be a profit and the business will survive.

Never Mix Business and Friendship

A business may be defined as a place where commercial work is carried on, such as a shop or office; place of work. A friend is a person who is attached to another by feelings of affection or personal regard. Friends who are entrepreneurs tend to act differently when doing business; they become competitive, and they do whatever needs to be done in order to make a profit; they tend not to mix business with friendship. When we do business, if we allow our affection to get in the way, we will not do what is best in order for the business to survive. Therefore, we must never mix business and friendship.

What to Do

Give your Business a ‘Face-Lift’

Here are some tips for giving your business a face-lift:

  • Create or change your website
  • Create or change your business name
  • Develop a business logo that reflects what you do
  • Change the colour and design of your shop
  • Re-arrange or change your furniture
  • Make your shop customer friendly; easy access, comfortable, etc
  • Change the exterior of the building
  • Get suggestions and help from your friends or family

Develop a Market Plan

  • Identify your target customers and develop a plan to reach them
  • Do a market research to determine the feasibility of your location
  • Relocate as needed

Review your Product/Services

  • Identify the products or the services you are selling
  • Determine your level of efficiency. Are you operating optimally or do you need new technology in order to operate cheaply and efficiently?
  • Make the changes as needed

Promote your Business

Schedule a promotional drive to target new customers using the following:

  • Fliers, posters, business cards, etc
  • Discount days e.g. invite a friend for a free hairdo day or half off hairstyle day
  • advertise on the Internet, newspaper or radio

Find the Courage to Say ‘No’

Many individuals find it hard to say ‘no’, especially shy, sensitive people, those who are people pleasers, or those who are afraid of being viewed in a negative light. Here are a few tips that may be helpful for developing the courage to say ‘no’:

  • Know why you are saying ‘no’ – you want to save your business
  • Practice saying ‘no’ to yourself out loud. You may speak it or sing it. Say it until it becomes a part of you
  • Practice saying ‘no’ in a nice way. It does not have to be harsh or insulting e.g. I am sorry, but I will not be able to do your hair without payment because I have to take care of the overheads. (Find a way to put this in your own words so that you feel comfortable saying it).

Post a ‘No Credit’ Sign

If you are not able to say “no” verbally, then say it with a “No Credit Sign”. Put these signs in multiple places, where they are immediately visible, e.g. in the window, on the wall, on the mirror etc. In this way customers will not need to ask and you will not need to answer.

DB, it takes a lot of skill, planning, manoeuvering, and courage to run a business, and the fact that you have been doing this successfully for over 10 years means that you have got what it takes. Now, however, you need to take a critical look at things and make some serious changes. All the best as you keep the ship afloat.

Life Coach

DYNACII

Need help with relationship and other problems? Ask DYNACII’s Life Coach. Email your questions to dynacii@gmail.com. To Chat with the Life Coach, visit: http://www.dynacinternational.com. Dynamic Action Center International Inc. (DYNACII) a non-governmental organization committed to social and spiritual empowerment.

  • FacebookComments
  • ALSO IN THE NEWS
    Villa woman in  hospital after being stabbed over 20 times
    Front Page
    Villa woman in hospital after being stabbed over 20 times
    Webmaster 
    September 9, 2025
    Police are said to be carrying out investigations into the stabbing of Rafia Sardine, a 20-year-old female of Villa. Reports are that Sardine, a FLOW ...
    RSVGPF most hacked of gov’t agencies
    Front Page
    RSVGPF most hacked of gov’t agencies
    Webmaster 
    September 9, 2025
    In St Vincent and the Grenadines (SVG), an analysis has found that the most hacked government entity was the Royal St Vincent and the Grenadines Polic...
    Event staged locally to mark Africa/ Caricom Day
    Front Page
    Event staged locally to mark Africa/ Caricom Day
    Webmaster 
    September 9, 2025
    Leaders of Governments and institutions from countries of the Caribbean Community (CARICOM), and the continent of Africa, gathered at the weekend for ...
    PM, proud of his constituents
    Front Page
    PM, proud of his constituents
    Webmaster 
    September 9, 2025
    Prime Minister, Dr Ralph Gonsalves, is proud of the persons in his constituency who continue to aim for higher education. Dr Gonsalves is the parliame...
    Van conductor to be sentenced for beating pregnant ex-girlfriend
    Front Page
    Van conductor to be sentenced for beating pregnant ex-girlfriend
    Webmaster 
    September 9, 2025
    A van conductor, who beat his five- months pregnant ex-girlfriend after she refused to get back with him, has been remanded pending sentencing. Onez J...
    King selected again for the ULP in West St George
    News
    King selected again for the ULP in West St George
    Webmaster 
    September 9, 2025
    To the haunting timeless reggae melody of Jimmy Cliff’s classic ‘Journey’, Curtis King, who was selected as the candidate for the Unity Labour Party (...
    News
    King selected again for the ULP in West St George
    News
    King selected again for the ULP in West St George
    Webmaster 
    September 9, 2025
    To the haunting timeless reggae melody of Jimmy Cliff’s classic ‘Journey’, Curtis King, who was selected as the candidate for the Unity Labour Party (...
    Steel wielding Lowman’s Hill man to be sentenced tomorrow
    From the Courts, News
    Steel wielding Lowman’s Hill man to be sentenced tomorrow
    Webmaster 
    September 9, 2025
    A Lowman’s Hill man who struck another villager in his head with a piece of steel will know his fate tomorrow, September 10, 2025. Kevin Roberts, 25, ...
    Minister of Information Technology  emphasises the importance of Cybersecurity
    News
    Minister of Information Technology emphasises the importance of Cybersecurity
    Webmaster 
    September 5, 2025
    Robust cybersecurity must be at the heart of the digital transformation that is currently taking place in St Vincent and the Grenadines (SVG) says Min...
    Entities team up to boost disaster communication capacity
    News
    Entities team up to boost disaster communication capacity
    Webmaster 
    September 5, 2025
    The Climate Change Resilience Network (CCRN) in collaboration with the Youlou Radio Movement (YRM) recently embarked on a disaster preparedness initia...
    Ministry of Health to get more dialysis machines
    News
    Ministry of Health to get more dialysis machines
    Webmaster 
    September 5, 2025
    The Ministry of Health, Wellness and the Environment, is to obtain three more Heamodialysis machines as part of the revolution in the healthcare secto...

    E-EDITION
    ePaper
    google_play
    app_store
    Subscribe Now
    • Interactive Media Ltd. • P.O. Box 152 • Kingstown • St. Vincent and the Grenadines • Phone: 784-456-1558 © Copyright Interactive Media Ltd.. All rights reserved.
    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok