Two weeks into 2018 and you are making big plans. Oftentimes, when one hears New Yearâs resolutions, one thinks of âeating healthier,â among other things. However, besides your personal resolutions, how about creating impactful resolutions for your business? This is an ideal time to reflect on your businessâ progress and plan how you want to grow your business this year. Here are six resolutions that can help in 2018:
1. Resolve to delegate
Delegation is one of the keys to a healthy work-life balance. How do you do this?
Ensure your staff are trained enough to the point where they can take over some of your tasks. The next step is to clearly communicate the objectives and deadlines, so that you donât end up micromanaging.
2. Resolve to charge what you are worth
If you get the sense that your product or service is undervalued, then it might be time to raise your rates to correspond with the value you bring to the table. How can you implement this? Depending on your business, consider shifting to a âpackaged valueâ approach. This is where you provide tiered packages that give potential customers choices, so they can focus on the value you offer, rather than the amount of time you spent. Your prices can then reflect this value.
3. Learn something new
Choose something new to learn in 2018. Learning a new skill will add a dimension of interest to your life. It will also help you to get out of your comfort zone.
4. Make business strategizing a weekly event
Planning is vital if you want to foster a growing business; itâs easy to get sucked into the day-to-day operations. Business strategizing allows you to take a step back and highlight what worked and what didnât, while adjusting old goals and setting new ones. Set aside time each week to review your strategies.
5. Drop whatâs not working
After business strategizing, you will ascertain whatâs not working for your business. Maybe your sales method isnât performing well, or a specific partnership isnât working outâ¦. If this is the case, itâs time to drop it.
6. Promote your business regularly and consistently
Small business owners particularly wear a lot of hats, so your marketing may not be at the top of your to do list. You should definitely focus on delivering a great experience, but you shouldnât forget to market that experience. To attract new customers, you have to make promotion a priority. Take the time to create a marketing plan or hire a marketing expert to help you set it up.
Candice Sealey is the founder and principal marketing and PR consultant at Ignite! a full service marketing and PR consultancy that helps businesses owners/marketers to promote their businesses, to raise awareness, attract new customers and increase sales.âWe help youâwork out what marketing is needed, we bring a fresh approach, create a tailored plan and make it happen, leaving you free to concentrate on dealing the other areas of your business.
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