‘Guinness Amplify’ replaces Arthur Day

Guinness consumers this year will be treated to an all new experience in place of the traditional Arthur Day celebrations.

Marketing assistant at the St Vincent Brewery Cenica Patterson told SEARCHLIGHT that ‘Guinness Amplify’ will now replace the traditional Arthur Day experience,{{more}} by “combining fresh, new upcoming talent with focus on disc jockeys and the best in soca and dancehall on stage.”

There would also be live performances at the celebrations. She said for patrons to discover who these artistes are, they would have to pay close attention to the Guinness social media pages.

DJs who are interested in participating in the Guinness Amplify experience were all given a ‘roll call’ to audition for a place at the September 25, 2015 staging of the event.

Auditions for DJ’s began last week at Club Heights, and continued on Tuesday 8 at 5 p.m. Patterson told reporters that from these auditions, eight DJ’s will be chosen to take part in the ‘Guinness Amplify’ experience.

“Guinness Amplify is about an experience; it’s about the drinkers and not necessarily about the founder of Guinness,” marketing co-ordinator at St Vincent Brewery Kelvin Franklyn explained.

Consumers can redeem tickets by collecting three Guinness harp crowns, plus $10, and saving receipts from Guinness six-pack purchases, and claiming them at the Guinness outlet in Kingstown.