Party animals LIME rural SVG
Local Vibes
June 26, 2009
Party animals LIME rural SVG

LIME, official telecommunications provider and super platinum sponsors of Vincy Mas, undertook to sponsor rural carnivals at South Rivers, Calliaqua, Georgetown and Mespo this year to the tune of over $18,000. The LIME Vincy Soca Dans performed at all events at a cost paid for by LIME.{{more}}

The telecommunications giant also took care of the cost of the music on the road for the J’ouvert and Street Party. All rural queens were given state-of-the-art mobile phones from LIME.

Commenting on LIME’s involvement, Country Manager Angus Steele expressed the view that the company’s involvement in rural carnival is a strategic one since this is the nursery for the national festival of which LIME is contributing over three hundred thousand dollars ($300,000) in cash and kind.

“Take a look at the economic activities that take place during a rural carnival event; the vendors and shop owners provide a service to the patrons. The rural committees put the necessary arrangements in place to welcome revelers to their community to enjoy their own indigenous cultures. These activities make us feel as if our investments are well spent as we are giving back to communities who keep us in business,” said Mr. Steele.

One shop owner in Mespo commented “I made more money on Saturday than I have made for the entire year thus far. From that perspective alone, rural carnivals are great for the local economies.”

Marketing and Corporate Communications Manager of LIME, Fitz Huggins, was extremely pleased with the organizational capacity of the various committees. “To pull off major events like these without any major hiccups and having to manage the shows with unfavorable weather conditions is amazing. Some new venues have emerged this year like the La Croix Boxing plant that hosted the very professionally organized Miss P’tani show. The street parties were huge and maybe consideration should be given here to have the routes changed for next year. All in all the rural communities can be complimented for another tremendous year,” said Huggins.

LIME has committed to be back on board next year with several rural carnivals as it continues to associate with all elements of the premiere national festival.