Prime the pump
Imagine a candidate showing up for a job interview wearing a tattered and stained shirt, faded tatty jeans and flip-flops – Yikes! You’ll think he’s n...
May 18, 2018
Prime the pump
Studies have revealed that the marketing model of reaching consumers using gifts is more powerful, and much cheaper than traditional advertising. Kurt...
March 29, 2018
Prime the pump
Television, magazines, newsletters, newspapers, bill boards, radio, fax machines, websites, emails, direct mailer, text messages, Facebook, Instagramâ...
March 2, 2018
Prime the pump
Recently I asked a friend for a piece of tissue, just that I did not say tissue, but Kleenex. Tell me, when you’re buying a newspaper, do you ask fo...
February 23, 2018
Prime the pump
by Karen James Imagine standing at a podium, posing for the camera; you are a winner in the Best of SVG People’s Choice Awards. Are you ready for th...
February 2, 2018
Prime the pump
While Best of SVG 2017 took many small businesses by storm, contacting several of them to convey the news of their nomination was a nightmare. They we...
January 12, 2018
Prime the pump
We hear the comment all the time; “I advertise on radio, people hardly read newspapers.” While it is true that newspapers have had their challenge...
December 29, 2017
Prime the pump
Monkey see, Monkey do days are over! To maximize returns on advertising, stay abreast of market research. The National Readership Survey and comScoreâ...
December 22, 2017
Prime the pump
Have you ever heard of brownout? Michael Kibler, founder and CEO of Corporate Balance Concepts, Inc and the creator of the Pinnacle Program – a holi...
December 15, 2017
Prime the pump
It’s the time of year when most companies have their annual performance assessment and whether employees were naughty or nice, they hope for a good ...
December 1, 2017
Prime the pump
There’s good business to be had beyond the local market and it’s easier for service providers to export their services than it is for manufacturer...
November 24, 2017
Prime the pump
No anniversary should be wasted. If businesses celebrated their anniversary much like countries do their independence – every year – even the odd ...
November 10, 2017
Prime the pump
“Dear Client, We may have failed to tell you…or may not have said it as often as we should…we want you to know how truly grateful we are for you...
November 3, 2017
Prime the pump
Recently, I visited my favourite lunch stop and noticed that there had been some changes. Inquisitively I commented “Christmas came early.” The ow...
October 26, 2017
Prime the pump
I cannot emphasize enough that it’s not your advertising budget that will drive your business success, but your staff. People don’t buy from compa...
October 13, 2017
Prime the pump
It’s time for stocktaking. Today, we turn our attention inward to do a brand inventory, where we evaluate what we put out to the world. For many bus...
September 22, 2017
Prime the pump
It’s time for your ‘business check-up.’ With complaints that things are so bad, it’s time to determine whether you have a market, a sales, an ...
September 8, 2017
Prime the pump
Do you understand how marketing to companies differs from marketing to consumers? Many companies market their product or service without first determi...
August 25, 2017
Prime the pump
It’s fair to say print marketing works best because it connects better than other marketing available. Last week we shared from the Association of M...
August 18, 2017
Prime the pump
Print is not dead or even on the verge of dying. While there is a fuss about digital technology advancement and some people are moving their advertisi...
August 11, 2017
Prime the pump
Do you have marketing manners? Do you pause to say ‘thank you’ to your customers on a regular basis? ‘Thank you’ – two little, but powerful ...
August 4, 2017
Prime the pump
Joe Chernov said “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Here are a few thoughts to cons...
July 28, 2017