06 December 2019
‘Social Media’ puts the power back in the hands customers

‘Social Media’ puts the power back in the hands customers


If you are hoping for an overall positive experience for customers, offering preferential treatment to some while others not receiving, bear witness, ...
29 November 2019
How does preferential treatment impact justice perceptions and customer satisfaction levels

How does preferential treatment impact justice perceptions and customer satisfaction levels


Is an increase in satisfaction for the customers you are giving preferential treatment worth more than the reduced levels of customers satisfaction fe...
22 November 2019
Is preferential treatment of some customers worth the dissatisfaction of others?

Is preferential treatment of some customers worth the dissatisfaction of others?


Were you ever at a restaurant and noticed that other customers were receiving service at a different level to what you were getting? Or, as a service ...
15 November 2019
Customer loyalty – key in building your business

Customer loyalty – key in building your business


Is marketing promoting and selling products or services? Is it market research and advertising? Marketing is much more than a strategy to lure people ...
08 November 2019
Advertise when business is up to keep it up, and advertise when business is down, to push it up

Advertise when business is up to keep it up, and advertise when business is down, to push it up


Saying I will advertise when business picks up is like an employee saying: give me a raise and I promise I will show up for work and deliver. Or, a...
01 November 2019
Celebrating business anniversary can attract positive attention

Celebrating business anniversary can attract positive attention


I could think of several businesses that I only began patronizing after I read their anniversary featured article. It was either I never knew of them ...
25 October 2019
Employing  marketing  strategies to fuel business growth

Employing marketing strategies to fuel business growth


“Prior to the Singer sewing machine, if you needed to have a new piece of clothing, our mothers had to do it by hand. It took them about a day to ma...
18 October 2019
“Wisdom of the Crowds”

“Wisdom of the Crowds”


Imagine walking around town looking for a place to eat. Four out of six restaurants have people inside eating. The other two are completely empty. Whi...
11 October 2019
Tools Like SWOT and TOWS Can Be Used to Effect Positive Change

Tools Like SWOT and TOWS Can Be Used to Effect Positive Change


You have invited your staff to take a SWOT analysis of the company again and they are not enthused. Every couple of years they go through the wringer ...
04 October 2019
“People will never forget how you made them feel.” – Maya Angelou.

“People will never forget how you made them feel.” – Maya Angelou.


I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya ...