What is a Serum and do I need one?

First, what is a serum?

A serum is a skin care product with a gel or light lotion consistency that contains a high concentration of performance ingredients. You should use a serum underneath a moisturizer or treatment mask. While using a cleanser, toner, and moisturizer are still the foundation of a solid routine, serums are a great addition. It’s best to use them when your skin is in a rut and/or you’re seeking better results. Simply put, if you want to up your game, serums are the way to go.

What do serums do?

• Here are a few things that serums do for the skin.
• For clearing and preventing the appearance of blemishes.
• For repairing sun damage and to smooth out wrinkles.
• For calming redness and sensitivity.
• For hydrating the skin.
• For preventing the appearance of loss of tone.
• For exfoliating dry surface cells to smooth the skin.
• For fading brown spots and discoloration.

Things to note about serums.

When buying a serum, avoid SD alcohol 40, denatured alcohol or oils. These alcohol ingredients are very dehydrating and unfortunately encourage dry skin cell build up. Serums do not replace moisturizers. Moisturizers create a protective barrier over the skin. This prevents the skin’s moisture from evaporating, and it keeps environmental irritants and debris out. Serums, although they do hydrate, should never be used alone. They do not contain the protective properties that creams do. All you would need is about a 10 cent amount, less is more, as your skin can only absorb so much, so the excess will just be wasted product on the face.

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