Lime sponsors regional athletes

LIME is now the telecommunications provider of choice for two of the Caribbean’s top athletes – 110M hurdles World Champion, Barbadian Ryan Brathwaite and the Region’s premier high jumper, St. Lucian Levern Spencer.{{more}}

Spencer and Brathwaite have signed endorsement contracts which provide financial incentives as well as a wide range of telecommunications services that will keep them in touch whether at home or abroad as they aspire to bring even more glory to the Caribbean at the Olympics in 2012. The athletes have joined Jamaican sprinting sensation Asafa Powell, the former 100M World Record Holder, who has been sponsored by LIME since 2005.

Though relatively new to the international athletics arena, both Spencer and Brathwaite have been creating waves in the athletic world over the last few years, setting and breaking personal, national and CARICOM records.

In welcoming Levern to the LIME family, LIME Country Manager for St. Lucia, Sean Auguste, said: “Levern is a living example of the ideals that LIME aspires to – she is world class, committed to achieving excellence in her field and she strives to be the best”. He added: “As a longtime sponsor of sports and a company that is committed to helping young talents reach their full potential, we are thrilled to help her achieve her dreams.”

Levern was very proud and appreciative of her association with LIME and, in thanking the company for their support, she commented: “It’s easier to perform at your best when you don’t have to be preoccupied with day-to-day necessities – that’s why LIME’s sponsorship will be a great help to me in achieving my dreams. This is a long journey for me, but an enjoyable one – I am proud to be a member of the LIME family.”

LIME’s Country Manager for Barbados Alex McDonald also expressed pride in gold medallist Ryan Brathwaite’s achievements and others like him who are focused on reaching for the stars and leaving a positive mark not only on their peers but also on the country as a whole. “For LIME the decision to sponsor Ryan on his journey to gold in 2012 was an easy one because he exemplifies all of the positive attributes that young people in Barbados and the entire Caribbean should be striving for.”

“LIME prides itself on being a good corporate citizen and a trailblazer in providing support for a number of activities that give back to the communities that we serve and it gives us great pleasure to support one of our country’s brightest stars,” he added.

Ryan, who was recently designated an ambassador-at-large by the Barbadian government, thanked LIME for its support and vowed to do his best to make the region and the company proud by bringing home gold in the 2012 Olympics.

As part of the agreement with LIME, both athletes will appear on advertising materials in their respective islands, and Levern will be conducting clinics in St. Lucia, inspiring other young athletes as they strive for greatness.