SVG Tourism Authority launches Diamond Awards Programme

The St Vincent and the Grenadines Tourism Authority (SVGTA) has launched a Diamond Awards Programme, an initiative designed to recognise and reward travel advisors who passionately promote destination SVG.

This groundbreaking programme underscores the commitment of the SVGTA to strengthening partnerships within the travel industry while celebrating those who contribute to the growth of St Vincent and the Grenadines as a premier Caribbean destination, the SVGTA said in a release.

The announcement was made on June, 5, 2025 during a ‘Destination Update’ luncheon hosted by Minister of Tourism, Carlos James, and organized by the SVGTA in New York City as part of the Caribbean Tourism Organization’s Caribbean Week.

The programme underscores SVGTA’s commitment to strengthening relationships within the global travel trade while showcasing the unmatched beauty, authenticity and charm of St Vincent and the Grenadines, and the launch of the programme comes at a time when SVG is experiencing unprecedented recognition and growth as a must-visit Caribbean destination, the release noted the minister as stating.

Milestones such as JetBlue’s direct service from New York to the Argyle International Airport, Air Canada’s year-round service to the destination and the debut of luxury accommodations like Sandals St Vincent and the Grenadines have significantly enhanced the destination’s appeal to travellers from North America and Europe.

“Travel advisors are an essential part of our tourism success story,” said Minister James, “with the launch of the Diamond Rewards Programme, we are deepening our engagement with key stakeholders as part of our strategic focus on business development within the travel trade and creating meaningful incentives for those who help share the story of our islands. As we continue to grow, this programme reflects our appreciation for their ongoing commitment and partnership.”

The Diamond Rewards Programme is open to licensed travel advisors in the U.S., Canada and Europe. Through the platforms, advisors will gain access to a range of exclusive benefits that include:

● Exclusive Rewards: From luxurious travel experiences and branded merchandise to high- profile recognition.

● The Diamond Awards: A flagship annual event honouring top-performing advisors with prestigious prizes and accolades in SVG.

● Ongoing Education: Access to in-depth training modules that highlight the destination’s unique and diverse offerings.

Running from July,1, 2025, to May,31, 2026, the SVGTA said the inaugural programme is designed to empower advisors to inspire clients to explore the idyllic beaches, rich culture and exhilarating eco-adventures that define SVG.

“The Diamond Rewards Programme is more than an incentive, it is a symbol of our gratitude and a strategic investment in our most passionate advocates,” CEO of the SVGTA, Annette Mark, stated.

“We have created a programme that empowers advisors with the tools, knowledge and rewards they need to confidently sell our destination.

“ This is just the beginning of a more robust and collaborative future with the travel trade”.

Registration can be done at www.discoversvgpro.com to be eligible for the programme.