Mavcom spearheads “Positive Fatherhood” campaign

MAVCOM, IN collaboration with several well-known businesses in St. Vincent and the Grenadines (SVG), has committed to highlighting the impact of positive fatherhood for Father’s Day 2022.

Managing director of Mavcom, Paul Morris lamented that during recent times the nation has been inundated with far too many reports of criminal and violent activities particularly against the womenand children in the society.

Morris pointed to studies which increasingly recognize the importance of fathers in positively impacting the lives of their children and reducing negative outcomes in society. The studies reveal that some of the positive outcomes for a child who has an involved father include better academic performance, greater emotional security, healthy self-esteem, increased empathy and general pro-social behaviour; contrasted with higher risks of drug use, truancy, criminal activity and violence evidenced by children without an involved father.

“Therefore, as a concerned corporate citizen, and as a father, I feel that the time has come for fathers to play a more dominant role in positively shaping our society and we need to start highlighting the positive impact of fatherhood,” Morris pointed out in a release.

He explained that Mavcom’s “Positive Fatherhood” campaign is aimed at: Raising the awareness of the positive impact of a father’s involvement in a child’s life; recognizing and acknowledging fathers who are currently positively involved in the lives of their biological children and other children in our country; modelling positive fatherhood to existing and potential fathers and challenging the seemingly acceptable norms of a father’s involvement being optional.

The main element of the campaign is an essay competition for CPEA students on: “The Importance of Fathers”. Prizes will be given to the students submitting the top three essays,

with the winner receiving a 256gb laptop. The winners’ schools will also receive a prize. The campaign also includes a panel discussion on: “The Importance of Fathers”, and a day dedicated to recognizing fathers through social media. Posts must include the hashtag #daddysimpact.

Prizes will be awarded for randomly selected winning posts.

Other partners in this initiative include SEARCHLIGHT Newspaper, the St. Vincent and the Grenadines Chamber of Industry and Commerce, the Ministry of Education, Beachcombers Hotel, G.I. Investments, Polished Beauty Clinic and Sweet Radio SVG.

Mavcom, a Vincentian electronics and Information Communications Technology business, is also known for its ongoing corporate social responsibility programme which generally supports education in St. Vincent and the Grenadines.