SVGCC student creates campaign to promote custom jewellery
Local crafter and young entrepreneur, Samya Trotman has launched a campaign called ‘New look, New style’ aimed at promoting a brand new packaging look and style for people seeking custom jewellery for themselves or as gifts. The campaign was launched on February 28, 2025 on Instagram, a release issued on behalf of the budding entrepreneur states.
Trotman who has been a crafter for over four years said the campaign is a final year requirement for a course of studies at the Division of Technical and Vocational Education in her digital media and marketing programme. The campaign runs until April 15, 2025.
“We did a survey as part of a final year course in Integrated Marketing campaign where we found that customers desired a more personalized and aesthetically appealing presentation of packaging rather than a plain bag. Based on this feedback, we decided to revamp our packaging to enhance the customer experience, ensuring that every purchase feels special and thoughtful,” Trotman is quoted to have said.
Beadtopia is an online business that sells jewellery made mainly with local materials.
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