US based designer with Vincentian roots feature collection at New York Fashion Week

A US-based fashion designer with Vincentian roots, Mashell Goodluck, showcased her Spring/Summer 2025 collection, “Come As You Are,” at the New York Fashion Week on September 6, 2024.

Goodluck is a devotional fashion brand that blends mondaine with non-conventional church wear. Established in 2019, the brand is primarily inspired by Mashell Goodluck’s roots in St. Vincent and the Grenadines.

“Come As You Are” reflects Mashell’s journey from the Caribbean to the vibrant cities of New York and Los Angeles. Growing up in a church-going family Mashell was deeply influenced by the way people used fashion during Sunday service to express their devotion and individuality. The collection “Come As You Are” is an invitation to embrace your true self, regardless of your background or beliefs. It’s a celebration of diversity and individuality, and a reminder that we can all find comfort in the familiar, yet still be open to new experiences.

Each piece in the collection is carefully crafted with the finest materials, and adorned with intricate details, paying homage to the beauty of traditional religious garb. The collection is a fusion of modern and traditional elements, combining timeless silhouettes with bold, edgy prints and embellishments.

The brand Mashell Goodluck is more than just a fashion label. It’s a story of a man’s journey, a tribute to his roots, and a celebration of diversity and spirituality. (Contributed by Vivian Iraola, Mashell Goodluck PR)