Soca artistes launch Association

The Association of Vincentian Soca Artistes (AVSA) has officially been launched. The press conference launch took place at the Peace Memorial Hall on Tuesday April,30, 2024. The AVSA said in a release that it has been in development for some time. It is led by Chewalee Johnson as president.

The executive also comprises vice president, Utamu Rose; treasurer, Andrew James; general secretary, Crystel Huggins; and Elico Hunte as committee member; with chief marketing & communications officer in Tyrique Thomas.

AVSA said it has meticulously followed the necessary steps to establish itself as an official organization. With a comprehensive strategic plan and draft constitution, the executive first held a private meeting inviting Soca artistes and enthusiasts to become members, receiving a positive response.

AVSA’s mission is to unify all Vincentian Soca artistes for the overall development of Soca music in St. Vincent and the Grenadines (SVG).

Vice president, Rose highlighted the importance of increased collaboration, stating, “This is just the first step, and we are in preparation to meet with key stakeholders in the industry as we chart the way forward together for the benefit of all artistes in St. Vincent and the Grenadines”.

President Chewalee Johnson added, “AVSA is all about educating and unifying. We are launching initiatives such as workshops and seminars to help our members acquire comprehensive knowledge, training, and enhance their abilities and profile as artistes, ultimately improving the quality of music in St. Vincent and the Grenadines.

AVSA said that it is committed to empowering Vincentian Soca artistes through unified representation, skill development, and robust industry advocacy, and is excited to foster a vibrant and cohesive community that enhances the professional landscape of Soca music in SVG. The Association’s social media footprints are:

Facebook:@TheAssociationofVincentianSocaArtists. Instagram: @AVSAINCSVG 

Email: avsaincsvg@gmail.com. 

Call/WhatsApp: 784-4311642.