Digicel to raise funds for charity through weight loss initiative

Friday, November 4, 2016 saw Digicel SVG launching its Weight Loss for Charity programme, geared at encouraging it employees to live a much healthier lifestyle, while at the same time making a contribution to a number of local charities across St Vincent and the Grenadines.{{more}}

The Weight Loss for Charity initiative requires as many of Digicel SVG’s 120 staff members to collectively lose a minimum 500lbs by March 2017. And, for every pound lost, 10 dollars will be donated to a charitable organization here.

According to Digicel SVG’s country manager John Davies, the weight loss exercise is not only very innovative, but was specifically designed to encourage employees to seriously consider the benefits of practising healthy lifestyle habits and the impacts such practices can have on their personal and professional lives. Additionally, Davies said the programme will see Digicel again demonstrating its commitment to giving back and positively impacting the lives of all classes and groups of Vincentians, through the donations of a minimum of $5,000 to two or more charitable organizations here.

To help ensure that Digicel as a whole records a weight loss of at least 500lbs by March of next year, a programme of activities has been devised to motivate staff and encourage members of staff along the way. While on a daily basis employees are reminded to include some form of physical activity into their daily life and to increase their fruits, water and veggie intake, on two specific days of every week, employees come together to lose weight as a group. Tuesdays at Digicel have now been dubbed Salad Tuesdays and see staff indulging in a garden salad for lunch, while on Thursdays employees come together to participate in a very rigorous workout session.

Fridays have been designated for weigh-in to track individual progress and the overall weight loss, as the countdown continues to March 2017. A prize will be rewarded to the member of staff who contributes the most to the weight loss challenge.