Brewery needs your help to decide on next Hairoun label

The St Vincent Brewery Limited (SVBL) believes that consumers are the bosses, so when the brewery decided that they wanted to change the label of their Hairoun beer, they thought that it would only be right to let the consumers choose the new label.

With this in mind, on Tuesday, August 16 at the Brewery’s base at Campden Park, the ‘New Label Campaign’ initiative was launched.{{more}} A number of labels were designed by a marketing agency in the Dominican Republic and the Brewery’s local marketing team decided on the four that they would like persons to choose from.

“We are pleased to launch a campaign that will permit the drinking public an opportunity to select a new label from a list of four labels to choose from”, said marketing coordinator at the Brewery Kelvin Franklyn.

Trade marketing manager at the Brewery Lamont Medica said consumers can vote for their favourite label by doing one of three simple things.

They can either obtain a voting card at the Hairoun beer gondolas at local supermarkets, vote and drop the ballot into the specially marked Hairoun boxes; or Like their favourite label on Instagram at Hairounbeer SVG or on Facebook at Hairoun Beer; or vote and win prizes at special Hairoun Beer trade events which will be held throughout the island during the life of the campaign.

“We are just giving the consumer the voice to say which will be the new label for Hairoun Beer,” explained Medica.

The last time the beer’s label was changed was over 20 years ago. The campaign will end on September 2, 2016.

Medica further added, “We decided that it was time for a fresh new look”.