Chill’n celebrating mom in a big way

As families in St Vincent and the Grenadines (SVG) get ready to celebrate one of the most important persons in the household, mom, one local business, Chill’n, is taking the celebrations to another level.

Chill’n is going beyond Mother’s Day (May 8) and teaming up with local charity, Leave Out Violence in SVG (LOVNSVG), for an entire month.{{more}}

Candace Sealey of Ignite!, the marketing and public relations consultancy business that handles the restaurant/bar/lounge’s marketing and public relations initiatives, stated that the celebrations will take the form of the ‘Card for a Cause,’ which can be purchased for $10.

“Patrons can then show the card any time during the month of May and receive discounts on any purchase at Chill’n. At the end of May, 5 per cent of all purchases made by patrons who present the card will be donated to the LOVNSVG charity”, said Sealey.

Commenting, president of the LOVNSVG Nailah John said, “the LOVNSVG partnership with Chill’n is a critical milestone in our effort to increase awareness on the issues of domestic violence throughout St Vincent and the Grenadines and soon throughout the entire region. It is our sincere wish that proceeds from this campaign be used to positively affect social change regarding the issue of domestic violence”.

John said that funds received through this endeavour will be invested in avenues such as counseling, educational programmes and awareness campaigns.

“Nothing can be changed or improved without first creating awareness”, stressed John.

Co-owner of Chill’n Dr Jacqueline James-Lyttle noted that the campaign is a step towards celebrating women, as well as supporting the fight for their safety, their physical, emotional and financial freedom and more.

She stressed that it was on this premise that the ‘CHILL’N WALL’ that celebrates women, as well this initiative, was created.

“The ‘wall’ has generated significant attention, with customers signing the wall to show their support”, said James-Lyttle, who added that the campaign will run until the end of May.

Chill’n recently celebrated its first anniversary and is co-owned by Carl James and one of SVG’s cultural ambassadors, Kevin Lyttle.