CXC launches corporate rebranding programme

The Caribbean Examinations Council (CXC®) launched its corporate rebranding programme yesterday, August 31, 2015.

The goal of the CXC rebranding programme is to reinvigorate the CXC brand among all stakeholders, with a view to consolidate CXC’s position as the major market leader in the provision of internationally recognized examination products and services,{{more}} while remaining relevant to the needs of the region.

One of the major changes to the new CXC brand is a refresh of the iconic CXC logo. The logo is not being totally changed, but rather is being enhanced to reflect a modern, IT-Intelligent, technologically savvy CXC.

The iconic image of the learner writing at a desk has been retained with the learner now using a digital device rather than pen and paper.

Registrar of CXC Glenroy Cumberbatch explained: “What CXC and the marketing company wanted to achieve was to preserve the spirit and integrity of the old logo, but at the same time refine the new logo to reflect an organization that is digitally ready and serving a more sophisticated and savvy customer.”

CXC will maintain 100 per cent cyan as its corporate colour, which will be complemented by primary and secondary colour palettes to be used for distinguishing the CXC qualifications offerings and for promotional purposes.

Each of the six CXC qualifications: Caribbean Primary Exit Assessment, Caribbean Certificate of Secondary Level Competence, Caribbean Vocational Qualification, Caribbean Secondary Education Certificate, Caribbean Advanced Proficiency Examination and the CXC Associate Degree, now has an official logo and colour.

These qualifications also form an integral part of the CXC rebranding; a tab with all the qualifications anchors the bottom of all CXC stationery items, including letterheads, business cards, notepads, and complementary slips.

All customer touch points of CXC will be rebranded, inclusive of promotional materials: banners, brochures, handbooks, booklets and flyers. The social media platforms of CXC (Facebook, Twitter, LinkedIn, Slide share and YouTube) were also rebranded yesterday.