LIAT explores opportunities at world travel market

LONDON, United Kingdom, November 14, 2013 – LIAT – the Caribbean airline is seeking to strengthen its position as a robust interline partner, following talks with travel industry and airline partners at the World Travel Market industry exposition in the United Kingdom.{{more}}

Director of Commercial and Customer Experience Leesa Parris-Rudder and Deryck Clarke, Offline Sales manager at LIAT, reported a busy trade show which positioned LIAT positively in the global marketplace.

“We are very encouraged with the response to LIAT,” said Parris-Rudder, who noted that destination partners, tour operators and airlines were impressed by LIAT’s fleet modernization plans.

While the regional market is critical to the success of LIAT, Parris-Rudder noted that LIAT is transporting an increasing number of tourists from international carriers from the United States, the United Kingdom and Canada.

“Our new ATR aircraft and Brand Camp training programmes will help us to exceed the expectations of both regional and international customers as they explore the wonders of the region,” she said.

The airline executive noted that World Travel Market also afforded LIAT the opportunity to solidify its relationships with tourism destination partners in the busy Caribbean section of ExCeL London Exhibition and Convention Centre.