Digicel helping reduce carbon footprint in SVG

Caring for the environment is important and with this in mind, telecommunications company Digicel is leading the way in helping reduce the carbon footprint in capital city Kingstown and St Vincent and the Grenadines on the whole.{{more}}

Earth Day was Monday, April 22, and in recognition of this, telecommunications company Digicel placed three garbage bins at various spots in Kingstown.

During Earth Day, events are held worldwide to demonstrate support for environmental protection and so, one bin was placed at the front of Digicel’s head office, located in the Lewis Building on James Street, while another was placed in front of Digicel’s flagship store, The Cell, located on Halifax Street. The third bin was placed at the front of Pulse, which is a Digicel affiliated store, located on Grenville Street.

Marketing manager at Digicel Juno DeRoche said that the bins are for plastics and not “garbage” per se. She said that the initiative was undertaken as Digicel knows the importance of keeping plastics out of the environment, where it can get into the sea and other places where it can do serious damage.

“Plastic is not biodegradable, so the more plastic we keep out of the environment the better,” said DeRoche, who added that the bins will be placed outside during the daytime and picked up daily at the close of business so as to prevent theft, vandalism and misuse.

She added that Digicel is committed to improving all aspects of Vincentian life, “and keeping the environment safe is something that we want to be part of”.

DeRoche also revealed that persons with old cell phones, chargers and other related cellular phone items (for example headphones) can deposit them in specially marked bins at Digicel’s head office, located in the Lewis Building on James Street, Digicel’s flagship store, The Cell, located on Halifax Street and soon, Pulse, located on Grenville Street.

She said that these items will be shipped to Jamaica, where they will be sold and the money donated to a local charitable organization.

“This is another way of protecting the environment and we are asking that persons do their best to dispose of these items responsibly,” said DeRoche.

Earth Day is 43 years old this year.