Courts offering bigger deals to customers for Carnival 2012

This carnival season, Courts has what you want.

On Monday this week, the Furniture and Appliance Giant launched its 2012 Carnival promotional campaign in fine style,{{more}} on the Kingstown showroom floor, unveiling the face of this year’s promotion, as well as making exciting announcements for customers and revellers alike.

Marketing Manager Alexis John, speaking at Monday’s press conference, announced that soca star Lornette ‘Fya Empress’ Nedd will once again be the store’s Carnival promotion mascot, with her hit song ‘Rum Please’ being transformed into a 45 second Courts jingle.

John said that the decision to use Nedd for a second time was an obvious one, since, like Courts, the ‘Fya Empress’ brand has now become a household name.

“She has been very consistent over the years. She has been ripping up the airwaves.” John said.

“Like Courts, she is known in every community and in practically every household. Her personality and performance are awesome, and that is why we are extremely delighted that we are once again making Lornette ‘Fya Empress’ Nedd the face of our Carnival campaign.”

The campaign which got started on Tuesday, June 19 and runs until Thursday, July 12, will see customers of Courts who spend $499 or more earning the opportunity to receive what John calls ‘the essentials of Carnival’.

“By spending $499 and up, you get a chance to win costumes from the top mas bands that Courts will be partnering with this year. You also get a chance to win tickets to the biggest shows of the Carnival: H2O, Ragga Soca, and Soca on the Beach.

“In addition, every customer spending $499 or more will receive the Ultimate Monday Street Party Pack from The Network, the biggest Monday street party band. You will receive an inclusive package containing a T-shirt, glow sticks, masks, beads and more.”

John pointed out that this year, Courts has partnered with five mas bands: Nelson Bloc, High Voltage, SVG Players International, Xtreme Fanatics and Ahdrenalin, to offer 20 carnival costumes to lucky shoppers.

During the press conference, John handed over cheques to representatives of each mas band, who indicated that it was their pleasure to work along with Courts on the biggest promotion of the season.

“We have made numerous contributions to a number of the rural carnivals, and it is only fitting that we support the mas bands as well, by increasing our donations from three bands to five,” John said

He also noted that apart from the many prizes to be won, customers would pay absolutely nothing down, plus pay nothing for 30 days.

“This is Courts showing our commitment to our premier festival, and ensuring that Vincy Mas continues to be the Hottest Carnival in the Caribbean, as well as ensuring that our customers have loads of great, clean, fun.”