Digicel sponsors RJR Promotions

Digicel continues to play its part in Carnival, as this year the telecommunications company has once again sponsored the J’ouvert promotional group RJR Promotions.{{more}}

On Tuesday, RJR’s Brand Manager Ricky Adams, Public Relations Officer (PRO) Jeremiah Howard and Events Supervisor Latisha Holder collected Digicel’s 2011 sponsorship cheque.

The money was handed over by Digicel’s Marketing Executive Justin John. Commenting, Adams said that RJR is very pleased to again receive sponsorship from Digicel.

Said Adams, “A sponsor like Digicel is very important to us as Digicel helps us to give patrons a quality product which stresses safety and good clean fun”.

He revealed that this year’s presentation is dubbed ‘Facebook’ and “we are looking forward to an even bigger and more exciting product than in years gone by and obviously Digicel is a part of that”.

Meanwhile, PRO Howard said that RJR prides itself on its motto “A whole lot of clean fun”, and as a result, “as has been the case in the past” RJR will be censoring some of the 2011 soca songs.

“There is some good music, but there is also music that we are not too pleased with so we decided that we will not be playing some of those songs, and we need to reinforce this, and we hope others can embrace our motto”, said Howard.

On Digicel’s sponsorship, John said that the company is always upbeat when it comes to supporting cultural activities.

Patrons that decide to play with RJR this year will be decked in blue paint.