Invest SVG launches Website

The newly rebranded Invest SVG has launched its new ‘one stop shop’ website. The website was launched on Thursday, December 17, 2009, at the Grenadine House.{{more}}

Invest SVG, formerly National Investments Promotions Inc. (NIPI), is the main investment catalyst in St. Vincent and the Grenadines. The firm provides investors with extensive information related to investment opportunities in St. Vincent as well as sustaining a profitable business in St. Vincent.

The website, www.investsvg.com, which has a variety of features, was described as a ‘one stop shop’ for investors as it provides all the necessary information that a potential investor may need. It includes content on Invest SVG, investment opportunities in St. Vincent and the Grenadines and investment guides and export services, among other things. There is also a document library of government form and policies relating to investment in St. Vincent and the Grenadines.

Speaking at the launch ceremony, Marketing Officer of Invest SVG, Tonya Fraser, said that objectives of the firm have grown to promote trade and investment opportunities in all sectors but focuses in the areas of Agro-business, light manufacturing, Information and communication technology (ICT), tourism development, international financial services, and more recently, the creative industries and renewable energy. The establishment of the new website, Fraser explained, was a part of the rebranding process.

“The name ‘National Investment Promotions Inc.’ did not do much to convey the scope of our objectives on the one hand; and it didn’t do anything at all to identify St. Vincent & The Grenadines as a country ripe for investment and economic development on the other,” Fraser said. She added that the creation of a new website was “a critical component” to the rebranding process as the firm needed a portal to market the organization and provide a range of functional tools for staff as well as current and potential investors.

The website, built on a Content Management System (CMS), allows Invest SVG to control the information that is uploaded to the site, a limitation experienced with their previous site www.svg-nipi.com . Fraser said that they plan to use the site as a tool to bring together the private and public sectors to keep them informed of their various activities and to communicate the ways in which they can work together to fulfill the firms overall objectives. They also plan to use the site to build a database of investors and local businessmen to create an investor matching service.

The development of the website was made possible through a grant by the European Union. It was developed by Digital Business Limited of Trinidad and Tobago.