Digicel launches brand in French WI.

Digicel, the fastest growing mobile telecommunications company in the Caribbean on Friday marked the launch of its services in the French West Indies market of Guadeloupe, Martinique and French Guiana with the announcement of an initial investment of US$25 million over the first year.

Digicel entered the marketplace through its purchase of Bouygues Telecom Caraibe in April 2006, which was a wholly owned subsidiary of Bouygues Telecom that recorded 2005 revenues of Euro 117 million (US$148 million) including handset sales. With this acquisition Digicel gained over 160,000 subscribers and further expanded its pan Caribbean network.{{more}}

Digicel is focused on stimulating the French West Indies market place through a comprehensive set of offerings to mobile customers that include high value services, customer loyalty rewards, and the widest range of cutting edge mobile phones backed by a state-of-the-art-network and 24/7 customer care.

Speaking at launch activities in Martinique, Kevin White, CEO of Digicel Eastern Caribbean said: “We are proud to have inherited a strong team and a good business with the resources and focus that Digicel brings to market. We are confident that we will now bring outstanding value and great new services to our customers in Guadeloupe, Martinique and French Guiana. Our investment and fresh approach will support the local management team in strengthening Digicel’s connections with the people of this region.”