Easy breezy summer ideas to boost sales!

Carnival has ended but what are your plans for your business/brand for the next two months? If you want to drive sales during the next month or two, you can’t afford to sit back and wait for shoppers to come to you. Your marketing needs to pick up the slack, reach new customers, nurture your existing customers and promote attractive offers. Here are a few ideas to inspire you:

Heat up your social media: Social media users are very active at this time. We don’t typically have a ‘summer season’ per se, but people are still more likely at this time of year to share snaps of their trips and family gatherings which puts you in the driver’s seat. This is your chance to organize summer themed promotions such as photo contests, giveaways that will help you connect with your audience, generate new leads and reinforce your customer relationships by collecting user generated content.

Support summer camps and local sports: Tis the season for summer camps. Research what options are available and if your brand can arrange a sponsorship.Getting your branding on shirts and other items where both young people and their parents will see it every day for weeks is priceless. Alternatively, seek out charitable events or activities that you and your team could participate in this summer and post a story and photos on your social media channels about it.

Make your Airbnb or apartment work for you! – Local persons as well as visitors can be encouraged to have staycations at your Airbnb or apartment. Running a video promotion is a great way to increase those bookings! Real estate videos will enable buyers to see the property or apartments better than static images and make it more likely that they will get in touch with you. Video promotions work particularly well for apartments and real estate since images or posters can’t convey the space and layout of the house as well as a video walkthrough can.

Candice Sealey is the Founder & Principal Consultant at Ignite! a Full-service Marketing & PR Consultancy that helps businesses/brands to stand out and communicate the right message to the right people at the right time through Strategy, Marketing, Media services and Design solutions. She is also a freelance content writer, advertising copywriter, voiceover talent, media personality. Follow us on FB & IG @igniteresults Phone:784-432-2223. Email: igniteresults@gmail.com