Searchlight Logo
special_image

    • News
      • Front Page
      • News
      • Breaking News
      • Press Release
      • Features
      • Special Features
      • From the Courts
      • Sports
      • Regional / World
    • Opinions
      • Editorial
      • Our Readers’ Opinions
      • Bassy – Love Vine
      • Dr. Fraser- Point of View
      • R. Rose – Eye of the Needle
      • On Target
      • Dr Jozelle Miller
      • The World Around Us
      • Random Thoughts
    • Advice
      • Kitchen Corner
      • What’s on Fleek this week
      • Health Wise
      • Physician’s Weekly
      • Business Buzz
      • Hey Rosie!
      • Prime the pump
    • ePaper
    • Obituaries
      • In Memoriam / Acknowledgement
      • Tribute
    • Contact Us
      • Advertise With Us
      • Letters To The Editor
      • General Contact Information
      • Contact our Webmaster
    • About Us
      • Interactive Media Ltd
      • St. Vincent & the Grenadines
    • Subscribe
    • News
      • Front Page
      • News
      • Breaking News
      • Press Release
      • Features
      • Special Features
      • From the Courts
      • Sports
      • Regional / World
    • Opinions
      • Editorial
      • Our Readers’ Opinions
      • Bassy – Love Vine
      • Dr. Fraser- Point of View
      • R. Rose – Eye of the Needle
      • On Target
      • Dr Jozelle Miller
      • The World Around Us
      • Random Thoughts
    • Advice
      • Kitchen Corner
      • What’s on Fleek this week
      • Health Wise
      • Physician’s Weekly
      • Business Buzz
      • Hey Rosie!
      • Prime the pump
    • ePaper
    • Obituaries
      • In Memoriam / Acknowledgement
      • Tribute
    • Contact Us
      • Advertise With Us
      • Letters To The Editor
      • General Contact Information
      • Contact our Webmaster
    • About Us
      • Interactive Media Ltd
      • St. Vincent & the Grenadines
    • Subscribe
Top four ideas to create a brand
Business Buzz
May 20, 2022

Top four ideas to create a brand

IN A COMPETITIVE market, your start-up cannot exist long-term unless customers trust your company. Branding is about building trust for your products and services amongst your target audience. Smart business branding allows you to stand out from the competition – you have to differentiate yourself or you will get lost in the sea of other business/ brands/organizations.

Your brand should target the right people and focus on the audience that will benefit the most from your products and services and finally, your message needs to be communicated clearly to those specific people. Creating a brand is not just down to one thing, here are a few ideas to get you started:

1. Don’t try to be everything to everyone – Without being specific, you will be nothing to anyone. Find a niche that you can best serve with your product or service. How? Firstly, eliminate who isn’t your audience, conduct a survey on social media, conduct a survey amongst existing customers, even look at the analytics on your website or social media pages or have a real conversation with a customer.

2. Create a professional logo – No matter the size of your business, you need to have professional brand identity design. Ensure that the graphic designer has a solid understanding of branding. In the words of Paul Rand “Design is the silent ambassador of your brand”. Your design doesn’t have to be super fancy but it should communicate the right message, be memorable, appropriate and versatile – think about how it would look for example on a T-shirt or a banner.

3. Boost your brand – Once you have a logo, tagline and a brand story, boosting is the next thing! If no one sees the logo, then what’s the point!Depending on your goals, build a website and ensure you are present on the appropriate social media platforms. Develop a marketing plan and implement it. Don’t be shy about your brand, promote it proudly!

4.Trademark your brand – You have gone through the trouble of developing a unique brand name, creating a logo, so why not protect it! A trademark protects a symbol, name, word, logo or design used to represent the manufacturer of goods.

The official trademark designation will legally protect you if someone tries to steal or copy your original brand assets. Even better, a trademark will never expire. A trademark is different from a patent, and it’s best to consult legal counsel if you have a need for more protection of your products or intellectual property.

Candice Sealey is the Founder & Principal Consultant at Ignite! a Full-service Marketing & PR Consultancy that helps businesses/brands to stand out and communicate the right message to the right people at the right time through Strategy, Marketing, Media services and Design

  • FacebookComments
  • ALSO IN THE NEWS
    PM Gonsalves confident  of election victory in  November
    Front Page
    PM Gonsalves confident of election victory in November
    Webmaster 
    October 31, 2025
    With general elections set to take place in St Vincent and the Grenadines on November 27,2025 leader of the Unity Labour Party, Dr Ralph Gonsalves, is...
    Tax reductions, increased pay  top list of  Independence ‘goodies’
    Front Page
    Tax reductions, increased pay top list of Independence ‘goodies’
    Webmaster 
    October 31, 2025
    Tax reduction, increase in allowances, and promotions are among the main features in what is commonly referred to as the Independence “goodies bag” an...
    Election  machinery  in high gear
    Front Page
    Election machinery in high gear
    Webmaster 
    October 31, 2025
    As the Vincentian electorate prepares to go to the polls in general elections on Thursday, November 27, 2025, the wheels involved in the electoral pro...
    Man found in Fenton Mountain was strangled, devastated family says
    Front Page
    Man found in Fenton Mountain was strangled, devastated family says
    Webmaster 
    October 31, 2025
    The family of a 24- year- old male, who allegedly was strangled to death and his body left at the Fenton Mountains in a car alongside that of a woman,...
    Cultural Ambassadors ‘Elated’ on their elevation
    Front Page
    Cultural Ambassadors ‘Elated’ on their elevation
    Webmaster 
    October 31, 2025
    Recognised among eight cultural ambassadors last Monday, October 27,2025, carnival mas band leader of High Voltage, Kingsley “Whiteman” Collis, and mu...
    Thief says prison is not for people like him
    Front Page
    Thief says prison is not for people like him
    Webmaster 
    October 31, 2025
    A young man convicted as a thief has told a Senior Magistrate that if he is sent to prison, he may be influenced to commit other types of crimes as th...
    News
    NDP’s Shevern John outlines plans for North Windward
    News
    NDP’s Shevern John outlines plans for North Windward
    Webmaster 
    October 31, 2025
    New Democratic Party(NDP) candidate, Shevern John, has outlined numerous plans for the constituency of North Windward which she is contesting in the u...
    Gibson-Velox proclaims longevity for a victorious NDP
    News
    Gibson-Velox proclaims longevity for a victorious NDP
    Webmaster 
    October 31, 2025
    The candidate of the New Democratic Party (NDP) for the West St George Constituency, Laverne Gibson-Velox claims that St Vincent and the Grenadines is...
    Civil war in Venezuela a problem for SVG says PM Gonsalves
    News
    Civil war in Venezuela a problem for SVG says PM Gonsalves
    Webmaster 
    October 31, 2025
    A civil war, or any war in Venezuela will not only be problematic for the Nicolas Maduro-led nation but will create serious security concerns for coun...
    Chauncey/Kingstown man breaks into prison, gets one year jail time
    From the Courts, News
    Chauncey/Kingstown man breaks into prison, gets one year jail time
    Webmaster 
    October 31, 2025
    A man from Chauncey and Kingstown who broke into His Majesty’s Prison and was trapped inside for approximately two hours after he was unable to escape...
    Government dissatisfied with developers on Canouan
    News
    Government dissatisfied with developers on Canouan
    Webmaster 
    October 31, 2025
    Prime Minister Dr Ralph Gonsalves has indicated the need for a serious conversation with the developers in the north of Canouan, as things are not goi...

    E-EDITION
    ePaper
    google_play
    app_store
    Subscribe Now
    • Interactive Media Ltd. • P.O. Box 152 • Kingstown • St. Vincent and the Grenadines • Phone: 784-456-1558 © Copyright Interactive Media Ltd.. All rights reserved.
    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok