Vincy Workplace
October 21, 2005

Attract more clients now

Do you wish you had more clients than you could handle? That’s the wish of many small business owners and it is a realistic goal if you are willing to apply a few simple techniques.

Fabienne Fredrickson is known as the Client Attraction expert ( with raving customers to prove that her system does work. Here are her thoughts and 30 of her 151 Ways to Attract All The Clients You Need.{{more}}

“It’s not always easy for sole practitioners and small business owners to attract and keep lots of clients, quickly and consistently. These will help. Some you’re doing, some you’re not, but they all work. The key is to slowly and systematically add these to the way you market yourself and you’ll get results. Start today, and do one at a time.

• 1. Follow up with prospects in less than 48 hours.

• 2. Create a website that excites prospects.

• 3. Talk about benefits and results, not features.

• 4. Tell everyone what you do.

• 5. Collect names religiously.

• 6. Surround yourself with supporters, not nay sayers.

• 7. Use a database management system.

• 8. Position yourself as a problem solver.

• 9. Have a varied marketing plan.

• 10. Define what’s holding you back from going forward and act on it.

• 11. Know when to gracefully say goodbye to a client.

• 12. Communicate what you do as if they’re all 6 yrs old.

• 13. Use your email signature as a Client Attraction tool.

• 14. Get a professional logo.

• 15. Seek out and get t o know good networkers.

• 16. Practise closing the sale.

• 17. Create a list of your credibility factors.

• 18. Celebrate your Wins-don’t take them for granted.

• 19. Give simple information/ don’t inundate prospects.

• 20. When speaking- be so passionate that you forget to be nervous.

• 21. Get testimonials from your raving fans.

• 22. Cluster your client appointments to make time for your marketing.

• 23. Master the money conversation.

• 24. Referrals-educate, nurture, ask, reward.

• 25. Create a one sheet flyer or brochure.

• 26. Set up your office for efficiency.

• 27. Use buzz words instead of long sentences.

• 28. Get a personal board of directors.

• 29. Create strategic alliances.

• 30. Priorities- work only on things that make money during 9 a.m.-5 p.m.”