Vincy Workplace
June 16, 2006
Business writing 101

The ability to communicate is one that many companies will pay top dollar for. Your written words can make or break your career, a marketing campaign or boost something as simple as a press release. It really does not matter what industry you are in. One of the most valuable skills to an employer is the ability to write well. Excellent business writing skills like any other skill takes time to develop and anyone can learn.{{more}}

Whether it’s an e-mail, memo, proposal, report, brochure or formal letter, the key to effective business writing is to develop copy that is clear, concise and results-oriented. Consider the following when writing your next piece of business material:

1. What is the purpose of this project?

Is it to inform, persuade, or move people to action? Knowing the purpose of your communication will help you choose the proper language and tone to accomplish your goal.

2. Outline your project.

Take the time to organize your thoughts even if you are just writing a simple e-mail. This method will ensure that you cover the most important topics; it saves time and reduces wordiness.

3. Write with the reader in mind.

It is easy to get caught up in a writing project and feel overwhelmed. Put your personal feelings aside and picture the reader. You want the reader to actually read what you have written and take it seriously. Research your reader, know what they like and dislike and then construct the material accordingly.

4. Double-check your work.

Ask a colleague to review your work or let it sit for a while, and then revisit it. This will cut down on common errors such as grammar, and misspellings. Keep a copy of a dictionary and an English grammar book close at hand.

Again, writing is a skill that can be developed. It is in your best interest to take the time to develop this skill, as it is invaluable to your career development.

•Karen Hinds President/CEO
Workplace Success Group
Toll Free: 1-877-902-2775
Tel: 1-203-757-4103
Creator of The Workplace Success Program (TM)