Prime the pump
November 10, 2017
No anniversary should go to waste

No anniversary should be wasted. If businesses celebrated their anniversary much like countries do their independence – every year – even the odd years, they would thrive on a smaller marketing budget.

Promoting your business anniversary can reap big dividends. It’s a time to pause from the hustle and bustle and acknowledge and recognize two key elements of your business success – your customers and your employees. It is also an opportunity to spice up your marketing.

Customers are paying attention; therefore, acknowledging the role they play in the longevity of your business is important. Use your anniversary to reward special customers, to share history on your business and to say ‘thank you’. Live within your means. A handwritten thank you note, specifying exactly what you are thankful for, can be a powerful marketing tool.

Anniversaries are opportunities to focus on employees.

HR consultant Sharon Lauby said “Smart companies realize that their people and service set them apart. Work anniversaries are all about recognizing people and their contributions. When done right, anniversaries remind employees that the company cares about them and wants them to succeed.”

Your anniversary is also a time to attract new customers. Spice up your marketing with special prices, discounts, launch a new product or service. You can also host an open house, a conference or a symposium.

SEARCHLIGHT wants to ensure that you celebrate all of your anniversaries, even the odd numbers and that they yield fruitful returns.

There are three options for newspaper anniversary features – customers’ congratulatory message investment, joint investment from customers and business celebrating anniversary or full investment by business celebrating anniversary.

Be a part of SEARCHLIGHT’s calendar of activities for 2018.

Contact us today at [email protected] or (784) 456-1558 or (784) 494-0031. We’ll help you get noticed.