Set a Marketing Budget:
Like electricity, water and the Internet, marketing is an essential element of your business; therefore, itâs important that you establish a marketing budget which can be used for anniversary celebrations, special promotions, partnering with other businesses, and having a consistent presence in the public.
Especially if your resources are limited, ensure that you have a plan, set priorities and direct your resources into what you consider top priority activities.
Have Corporate Gifts:
Investing in personalized marketing solutions, such as pens, key rings, fridge magnets, mugsâ¦ can be valuable in expanding your reach. Remember to include your company logo, tagline and contact information on your gifts.
Engage Your Audience:
Think of a two-way communication. Social media is an inexpensive way to keep patrons and prospects abreast of whatâs happening within your business and get their feedback. Another way is to offer discounts/ coupons via print media. A marketing plan should be a live document that is revisited and updated regularly.
Searchlightâs Midweek publications present another opportunity to attract attention to your businesses.
Contact us today at [email protected] or (784) 456-1558 or (784) 494-0031. Weâll help you get noticed.