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Campari Ignites Carnival Spirit with exciting in-store promotion in SVG
Press Release
July 3, 2025

Campari Ignites Carnival Spirit with exciting in-store promotion in SVG

Campari Caribbean is turning up the heat this Carnival season with an exciting off-trade promotion, giving fans a chance to experience the vibrant festivities of St Vincent Carnival like never before. Customers who purchase one (1) bottle of Campari 750ml or 1 litre at participating retailers will earn a chance to win exclusive prizes, including tickets to the hottest pre-Carnival fetes and even a Carnival costume to jump with Oxygen Mas.

This limited-time promotion is part of Campari’s ongoing commitment in celebrating Caribbean culture, music, and creativity. Whether you’re a long-time Campari lover or discovering its bold, bittersweet taste for the first time, this is the perfect opportunity to raise your glass and celebrate in true Carnival fashion.

How to Enter:

1. Purchase one (1) bottle of Campari 750ml or 1 litre from participating retail outlets.

2. Place your receipt in the dropbox provided.

“This promotion is about bringing people closer to the heart of the Carnival experience,” said Theresa Higgins-Edwards, Marketing Manager at Campari Caribbean. “Campari is synonymous with passion and celebration, and there’s no better time to embody that than during St. Vincent Carnival. We’ve cemented ourselves in Carnival experiences throughout the Caribbean, therefore, being a part of VincyMas was a no-brainer. We’re definitely looking forward to having a great time on the road and at all the fetes with our Campari family.”

The St. Vincent and the Grenadines Carnival, also known as VincyMas, is one of the Caribbean’s most colourful and energetic festivals, showcasing the spirit of the people through music, dance, and dazzling costumes. With Campari in hand, revellers can look forward to an unforgettable season.

Fuelling this celebration is the unmistakable spirit of Campari Red Passion, a call to live boldly, express creatively, and embrace every moment with intensity. More than just a drink, Campari Red Passion is the heartbeat of Carnival energy, inspiring revellers to turn up the volume on life and take center stage in the festivities.

“With this campaign, we’re encouraging people to express themselves through what they create in a glass with Campari,” Higgins-Edwards stated. “It is about making every moment your own and embracing the bold, the unexpected, and the personal.”

For more details on the promotion, participating stores, and prize announcements, follow Campari Caribbean on Instagram, and drink responsibly.

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