Winning reseller, Andrew Walkin receives prize from Retail Manager (The Cell) Lystra McBurnie.
Press Release
July 24, 2020
First winners drawn in Digicel’s “Ease the Squeeze” summer promotion

Travis Deroche and Andrew Walkin are the lucky winners in the first draw of the “Ease the Squeeze” summer promotion, compliments Digicel.

Winning Customer, Travis Deroche receives prize from Marketing Executive at Digicel, Caricia Taylor

Travis, a 36-year-old Digicel customer of Frenches paid his postpaid bill and was automatically entered in this week´s draw. He will receive $200 cash per month for the next three months, to be used for a utility bill payment of his choice. Travis´ number was randomly generated from a pool of hundreds of entries; via an online application, conducted live on XTREME FM´s “Wake Up Call” morning show on Wednesday, July 22.

The “Ease the Squeeze” promotion also extends across the Digicel resellers´ channel, giving these ambassadors the opportunity to win prizes throughout the promotion. Also, Andrew Walkin, a Digicel reseller of Buccament Bay has been rewarded $200 credit for resale, which is essentially considered as $200 cash.

To be eligible to win prizes weekly, customers are encouraged to Top Up, pay their postpaid bill, activate a plan, sign up for home internet, or simply join the Digicel network. Resellers become eligible to win when they meet a basic sales target weekly.

The “Ease the Squeeze” promotion by Digicel rewards customers and resellers weekly until September 30, simply because of their patronage of the brand. Prizes in this promotion include utility bill payments, cash, groceries, fuel, school uniforms, books and MORE.

Digicel´s “Ease the Squeeze” campaign is a consumer-focused, life-made-easy promotion, geared primarily towards rewarding users of the brand by offering an element of practicality in every prize.