Campari delivers big wins for its customers
Campari enthusiasts were in for a thrilling experience at a ‘Mix and Win’ promotion held on December, 22, 2024 next to Ace Hardware, Kingstown, where excitement, prizes and the bold flavour of Campari took centre stage. During the course of the promotion, persons were treated to an unforgettable experience, combining fun, suspense and hard, cold cash.
Shoppers who purchased two bottles of Campari earned exclusive access to the cash vault where they stepped inside to grab as much cash as they could in a whirlwind of swirling bills. The vault became the center of attention drawing laughter and speculation as participants tried their luck to claim as much cash as they could within the time limit.
Meanwhile, those who purchased one bottle of Campari got the chance to spin the wheel, and walked away with prizes ranging from Campari and cash, to branded merchandise including cooler bags, mugs, sunglasses, hats and rags, among other things.
The activation attracted a vibrant crowd, creating an energetic atmosphere buzzing with excitement; furthermore, in anticipation of winning more cash or a bigger and better prize, many people tested their luck repeatedly on the spin-the-wheel game and the cash vault, by purchasing numerous bottles of Campari.
The Campari ‘Mix & Win’ promotion is a part of the brand’s ongoing commitment to bringing excitement and rewards to its loyal customers. Furthermore, it was one of the many ways Campari connected with its community and boosted the festive spirit.