In an industry-first, all 7,000 employees worldwide worked in pairs to serve customers directly.

In yet another industry first, Wednesday 12th May saw all of Digicel’s 7,000 employees across 32 countries world-wide partnering up to serve customers directly as they worked to put the ‘US’ in Customer.

The first-ever global ‘Customer Day’ saw everyone in Digicel, everywhere across all markets, all functions and all teams dedicating an entire day to all things customer.

Whether it was partnering with a Customer Care agent to take customer calls, responding to customers on web chat, going on or attending to customers in-store or meeting with corporate customers – every one of Digicel’s 3,500 non-customer facing employees partnered up with customer-facing employees to serve customers. Commenting on the drive to put customers at the centre of everything the organisation does, Digicel Group CEO, Oliver Coughlan, said: “Truth be told, without our customers, we don’t have a business. We take that responsibility to serve them very seriously and we always want to do better and be better for them.

So our Customer Day was a chance to walk in the shoes of our amazing customer- facing employees, learn from them and from our customers – and thank them.”

He continued: “This was all about putting the ‘US’ in customer and I could not be more proud and thrilled at how our 7,000 people world-wide responded to the challenge.

The energy and enthusiasm from our people and our customers was sky high and it was such a success that we will be making it a regular thing.”

CEO of Digicel St.Vincent Ltd, Fanta Williams was also elated to have been a part of the Customer Day activities. She expressed: “Every day is Customer Day at Digicel and as a Digital Operator; it is our promise to be transparent. No hidden charges; no tricky Terms & Conditions; no leaving you hanging. In fact, effective immediately, ‘Pay As You Go’ charges have been discontinued. That means you can turn your mobile data on to stay connected with family & friends and never worry about unplanned Pay As You Go LTE data charges.

We are putting the “US” in Customer and ensure that everyday is customer day.