Left to Right: chairman of the Carnival Development Corporation (CDC) Ezzie Roberts & Flow’s Marketing and Communicatons lead Nikala Willams
June 1, 2018
FLOW pledges continued commitment to rural carnivals carnivals

Coordinator of rural carnivals and deputy chairman of the Carnival Development Corporation (CDC) Ezzie Roberts says he is pleased with the standard of the rural carnivals thus far.

Roberts in a recent interview commended the rural carnival committees for their improved efforts of marketing their events this year. He elaborated that while the level of the organizational committees varies in the communities, he has witnessed some committees utilizing their connections to maximize their activities; highlighting that this year he has seen early promotion of events, both via radio ads and aggressive social media push.

Last weekend saw the hosting of a series of events across the country. The Calliaqua J’Ouvert and street jump up, the launching of the Windward carnival activities, the Owia carnival and the North Leeward soca monarch competition. Roberts commended patrons for the significant support of the cultural celebrations and expressed much satisfaction with what he deemed ‘a massive turn out’, and stated that Vincy Mas 2018 is off on a good start.

Meanwhile, soca artiste ‘Phase’ is this year’s winner in the Simple Sounds Family North Leeward soca monarch competition, which was held last Friday night at the Beach Front Restaurant & Bar. The event, which for the first time was sponsored by Flow, saw Phase capturing the crown with his hit ‘After Dat’. Taking second place was Tweets with ‘Can’t Tired’. Defending champion Lola settled for third place with ‘Tornado’ and fourth place was a tie between ‘Dady’ with ‘No Nonsense’ and ‘Mad King’ with ‘Maddest King’.

The coordinator of the rural carnivals further took the opportunity to express much gratitude to telecommunications company and super platinum sponsors of Vincy Mas, Flow.

Roberts noted that over the years Flow’s contribution to Vincy Mas has been nothing short of significant.

He noted however, that he was further enlightened about the company’s long list of support of Vincy Mas, which extended to privately promoted shows and rural carnivals, this, after he attended a recently held Flow corporate function. He further urged other corporate entities to follow suit as it aids in the development of culture and more so the Vincy Mas product.

Meantime, Roberts also expressed gratitude to the South Leeward carnival committee noting that their celebration held on the weekend of May 18 was a resounding success and also saw significant patronage. He said that some of the activities were extended to different communities in South Leeward so as to allow persons to enjoy the product.

When asked of the significance of the company’s support of the rural carnivals, Flow’s Marketing and Communicatons lead Nikala Willams stated that Vincy Mas would not be the same without the buildup of excitement from the rural carnival activities. 

Pledging the company’s commitment towards connecting communities she noted that it is significant that Flow continues to foster great relationships with customers during the carnival season by giving the much-needed support to ensure that communities stay connected through culture and most importantly, young artistes are given a platform for their music.