August 31, 2012
Jujube launches new reward cards

To coincide with the reopening of school and its second anniversary, Jujube Bookstore has launched two new loyalty reward cards, one for the benefit of teachers and the other for membership in the St. Vincent & the Grenadines Reading Association.{{more}}

All teachers of pre-schools through to fifth form who are employed at government or private schools, as well as parents who home-school their children, will be eligible for the Teacher Discount Card. This card will entitle these teachers to discounts on purchases at the store. The SVGRA card will offer each member of the association cash back to the tune of one year’s subscription fee upon accumulation of purchases of a certain value.

“Jujube remains committed to promoting literacy and supporting education in general, and has instituted the Teacher Discount Card as a way of assisting the nation’s hard-working and dedicated teachers in their acquisition of resource material and supplementary learning aids,” explained Michele Samuel, co-owner of Jujube.

“This was a response to calls by teachers, with whom the bookstore must collaborate in our joint quest to serve and educate our nation,” she added.

“The SVGRA Reward Card is a way of providing monetary support to the Association while at the same time providing an incentive to its membership to purchase literary material,” Samuel further explained.

Jujube already offers customers a Reading Counts Card, which entitles them to bigger discounts as they accumulate purchases.

The bookstore, which opened its doors on September 1, 2010, carries a full complement of books for adults and children, as well as school and office supplies, educational games and supplementary learning aids.

Other initiatives in support of literacy and education have included Children’s Reading Circles conducted on Saturdays, and the provision of stationery for the first year of secondary school to successful Common Entrance candidates selected by way of a draw. This year’s winner of the Common Entrance Draw was Sarine Hannaway, a former student of the Barrouallie Secondary School, who will be attending the St. Vincent Girls’ High School.

According to Samuel, Jujube is also committed to supporting the Vincentian literary and cultural community. The management’s goals for its third year of business include active involvement in community and cultural events, conducting book fairs, hosting book signings, author readings, book tables and other special events. One major project on the cards is a pilot Remedial Reading Programme targeted at lower Secondary School students.

Samuel expressed appreciation for the support and goodwill of customers and business associates. She suggested that there continues to be a demand for a high-service bookstore that provides readers a warm and welcoming place to explore books, exchange opinions and ideas and meet authors.

“Jujube will provide that place, which is a vital part of a country’s cultural community,” asserted Samuel.