23.NOV.07

For its 2007 Christmas Promotion, Cable & Wireless will endeavor to reward every single customer for their patronage over the Christmas season.{{more}}

The Company launches its Christmas Campaign today, Friday, November 23, at the Cable & Wireless Main Office. The main attraction of the launch will be a midday parang show featuring bMobile Soca Artiste Fireman Hooper, Luta and Roland Bowman and will see Cable & Wireless’ corporate partners, Coreas Hazells Inc. also featured at the launch with wine, cheese and ham tasting at the event.

For the duration of the promotion, customers will have the opportunity to win fantastic gifts and prizes through their regular business transactions with the company. Three lucky customers will win the Grand Prizes of either a shopping spree to New York, a Shopping Spree at Courts (St. Vincent) Ltd., or a brand new Suzuki Grand Vitara.

Customers purchasing credit in values of $20 or more will automatically receive instant text messages stating their prizes, while other customers that carry out other transactions such as service sign ups, handset and computer purchases as well as those zeroing their bill balances will receive scratch cards which will allow them to walk away with thousands of individual prizes. There are over 20,000 instant prizes to be won including a wide range from local partners including Coreas Hazells Inc, C.K. Greaves Co. Ltd, and Courts (St. Vincent) Ltd. Customers will also win these gifts on every scratch card or they will win entries for the three grand prizes.

The promotion will run from November 23rd until December 31st, 2007, and the company plans to give away more than EC$800,000 in Cash and prizes by the end of the year.

A release from Cable & Wireless says “This is definitely going to be The Biggest and Best Cable & Wireless Christmas Promotion ever. In addition to the prizes and surprises being offered to all customers Cable & Wireless is offering fantastic deals on its products and services.”

Fitz Huggins, VP Mobile, Marketing and Broadband remarked, “The main idea behind the promotion is to give back to all Cable & Wireless Customers during this festive season. As a result the campaign has elements for every product and service we offer. From fixed line, to mobile, to our broadband product lines, we will have something to offer all our customers who use any combination of any of our services.”